The Business Bytes
TBB BUREAU
BHUBANESWAR, SEPT 18, 2023
Dalmia Bharat Limited, one of India’s leading cement manufacturers, honoured 162 experienced contractors across the Eastern Region as part of their ‘Aap Hai Sachche Viswakarma’ initiative, an annual tradition celebrated during the auspicious Viswakarma Puja festival.
Dalmia Bharat’s ‘Aap Hai Sachche Viswakarma’ initiative aims to appreciate and acknowledge the invaluable contributions of constructors whose skilled hands have helped to shape countless dream homes into reality and their role in mentoring other skilled professionals in the industry.
As part of the celebrations held in Odisha, 57 experienced contractors were felicitated by Dalmia Cement representatives in the presence of their families, dealers and other members of the contractor community. The contractors were presented a trophy, mementoes and a specially designed photo album showcasing their remarkable journey in building homes. As a special gesture this year, Dalmia Cement also featured their photographs on Retail Arch gates at the dealer points from where they were nominated. This visual sought to pay tribute and communicate to consumers, masons, and contractors the significance of their contributions in shaping the construction landscape.
Among many, one exemplifying story of resilience is of Bipra Sethi, who from a young age harbored a strong desire to make a meaningful impact in his community through construction. With hard work and unwavering dedication, he earned a reputation for delivering exceptional projects, setting himself apart with his commitment to quality. Starting as a construction site helper, he eventually became a renowned contractor in Berhampur, training 10 masons and completing over 100 buildings, including a government school.
Commenting on the occasion, a company spokesperson said, “Dalmia Bharat takes great pride in this initiative as it reinforces the company’s core values of craftsmanship, unity, and respect. Lord Viswakarma holds great significance as the deity of Workmanship and Skill. Acknowledging these exceptional individuals on this day signifies the recognition of their craftsmanship and technical expertise highlighting their enduring impact on the construction industry. We hope to continue with this tradition every year, to nurture a sense of community and respect for every member of the construction fraternity.”
Dalmia Bharat has been commemorating this initiative since 2020, to build salience within the contractor community across the Eastern region. Since its inception, its impact and reach have steadily expanded. The program culminated in a significant celebration this year, where a substantial number of veteran contractors were recognized for their significant contribution.
