The Business Bytes
TBB BUREAU
BHUBANESWAR; JANUARY 19, 2024
In a strategic move aimed at tapping into the burgeoning markets of Eastern India, especially Odisha, Ashok Leyland, India’s premier commercial vehicle manufacturer and a flagship company of the Hinduja Group, is poised to strengthen its presence in the dynamic state.
Fuelled by the robust economic growth of the region, with Odisha’s Gross State Domestic Product (GSDP) being the highest among the eastern states, coupled with ongoing infrastructure development and a surge in demand for commercial vehicles, Ashok Leyland aims to fortify its market standing and address the specific needs of customers in Odisha.
Sanjeev Kumar, President of M&HCV at Ashok Leyland Ltd, expressed the company’s enthusiasm for the significant business prospects in Odisha and the broader Eastern India region during a media briefing here on Friday. He underscored the strategic initiatives undertaken by Ashok Leyland to expand its footprint, capitalizing on attractive business opportunities, a substantial customer base, and an investment-friendly environment in Odisha.
As part of its business expansion plan for Odisha, Ashok Leyland plans to increase the number of Dealer Outlets in the state from 38 in FY2022-23 to 67 by the end of the current financial year. Kumar informed the audience that, in FY24, the company has already added 13 new dealer outlets.
In an effort to provide technical support to mechanics and enhance their knowledge and skills, Ashok Leyland has established 12 Service Training Institutes across the country, including one in Bhubaneswar.
Additionally, the company aims to open another Driving Training Institute in Odisha, in collaboration with the Central and State Governments, at an investment of approximately Rs 50 crore. The new Training Institute will be located in the mineral-rich Keonjhar area. It’s worth noting that Ashok Leyland already operates three Driving Training Institutes in Odisha – at Chhatia, Berhampur, and Bonai.
“Odisha and Eastern India at large have been key markets for us. We are excited about the opportunities this region presents, and similar to our success in various parts of India, we aim to establish leadership positions by prioritizing customer-centricity and industry-leading total cost of ownership,” stated Kumar, emphasizing the company’s commitment to delivering exceptional products and services through mutually beneficial partnerships in the state.
Remaining steadfast in its dedication to innovation and cutting-edge technology, Ashok Leyland aims to uphold its leadership in the commercial vehicle industry. The company’s notable expansion in market share across diverse segments reflects its technological prowess. Ashok Leyland remains focused on developing competitive products, enhancing organizational capabilities, and improving efficiency for sustained growth in the future.
With a distinguished legacy and a reputation for manufacturing top-notch commercial vehicles, Ashok Leyland is strategically positioned to make a significant impact in the Eastern region. This impact extends beyond market share to contributing to the economic development of the state and delivering customized transport solutions to various industries.
As the company continues to evolve and expand its footprint, Ashok Leyland remains committed to delivering exceptional products and services, reinforcing its position as a leading player in the Medium and Heavy Commercial Vehicle (MHCV) market in Eastern India.
