The Business Bytes
TBB BUREAU
BHUBANESWAR, MARCH 22, 2024
BIBA, India’s leading fashion brand, on Friday announced the grand unveiling of its latest summer collection themed “Har Nazar Mein Kuch Naya” at its flagship store in Bhubaneswar, Odisha. This launch marks another significant milestone in BIBA’s journey of bringing unparalleled fashion to the heart of India. Adding to the excitement, the event will be graced by the Ollywood actress, Archita Sahu, renowned for her accolades including the title of 1st runner-up in Femina Miss India. Sahu will not only be present at the launch but will also style consumers and share fashion tips.
As the summer season approaches, BIBA presents a tapestry of vibrant colors, exquisite patterns, and effortless style in its newest collection. Each ensemble is meticulously curated to narrate a unique story, capturing the essence of summer escapades.
This season, BIBA goes beyond merely presenting a collection; it offers a celebration of novelty and diversity in fashion. From chic contemporary designs to timeless classics, the Summer Collection 2024 promises to cater to the varied tastes and preferences of fashion enthusiasts.
With the grand unveiling of the Summer Collection 2024, BIBA invites customers to embrace the sunshine and explore new horizons of style. The latest collections offer patrons an exquisite array of ensembles from BIBA’s 2024 collection, including timeless salwar-kameez dupattas, versatile kurta sets, skirts, and more, catering to the discerning taste of the fashion-forward clientele of Bhubaneswar.
Siddharath Bindra, Managing Director of BIBA, expressed his excitement about the new SS collection in Bhubaneswar, stating, “We are thrilled to introduce BIBA’s signature elegance and style from the vibrant city of Bhubaneswar. We believe that every visit to a BIBA store should be a delightful experience, where customers can explore the latest trends, indulge in timeless classics, and find pieces that resonate with their individual style, and with the new collection, we aim to do just that.”
BIBA’s relentless pursuit of exploring business potential in the rapidly growing Indian market has earned it a niche position in the retail apparel segment. With its aesthetically designed stores, BIBA continues to redefine ethnic fashion while ensuring that customers feel comfortable and pampered as they choose from the finest selection of fashion merchandise.
Archita Sahu shared her thoughts on the collection launch, stating, “With every new collection, BIBA always manages to captivate me with its vibrant colors, intricate designs, and timeless elegance. It’s a brand that effortlessly blends tradition with style, allowing every woman to express her unique personality through fashion. I am excited to be a part of the summer collection launch event and sharing some fashion tips with the lovely patrons of Bhubaneswar.”
With 6 stores in Bhubaneswar and 10 stores in Odisha, BIBA is confident of receiving a wonderful response from consumers in the state, especially with Holi around the corner, making it a great time to shop for the festival and refresh one’s wardrobe.
The grand unveiling of BIBA’s Summer Collection 2024 promises to be a memorable event, combining fashion, style, and the essence of summer in every ensemble.
