The Business Bytes
TBB BUREAU
MUMBAI, MAR 27, 2024
Asian Granito India Limited (AGL), a prominent name in India’s Tiles, Engineered Marble, Quartz, and Bathware industry, proudly announces the collaboration with Bollywood heartthrob Ranbir Kapoor as its brand ambassador. Renowned for his charm, versatility, and youthful appeal, Ranbir Kapoor seamlessly embodies the essence of Asian Granito – innovative, dynamic, and continuously evolving. With a robust reputation grounded in years of excellence, Asian Granito India Ltd consistently pushes boundaries, setting new industry standards. The partnership with Ranbir Kapoor reaffirms the brand’s dedication to excellence and innovation, promising an exciting journey ahead.
As a rapidly growing brand, Asian Granito India Ltd remains committed to innovation, offering a diverse and sophisticated range of products while staying ahead of market trends. With Ranbir Kapoor on board, the brand aims to strengthen its market presence, particularly among the youth demographic.
Kamlesh Patel, Chairman and Managing Director of Asian Granito India Ltd, expressed his enthusiasm about the collaboration, stating, “We are thrilled to welcome Ranbir Kapoor into the Asian Granito family. His charisma and resonance with our brand values are remarkable, and we look forward to this collaborative journey. With Ranbir as our brand ambassador, we are confident in reaching new heights and delivering exceptional experiences to our customers.”
In the upcoming months, Asian Granito India Ltd plans to launch an engaging brand campaign and TV commercial featuring Ranbir Kapoor. The campaign will not only showcase the brand’s outstanding products but also highlight its commitment to creating living spaces that reflect individuality and contemporary aesthetics.
Ranbir Kapoor also shared his excitement, stating, “I am honored to be associated with AGL, a brand that epitomizes elegance, innovation, and luxury in the surfaces and bathware category. I believe AGL will emerge as a significant force in the years to come.”
Asian Granito India Ltd, known for its innovative and versatile collections, offers a diverse range of tiles and bathware solutions to cater to various tastes and styles. From modern designs to timeless classics, the brand’s commitment to excellence ensures customers access best-in-class products for their living spaces.
Recently, Asian Granito India Ltd has engaged Ogilvy to enhance its narrative strategy, aiming to resonate deeply with consumer preferences and aspirations. The upcoming brand campaign transcends conventional product promotion, aiming to forge profound emotional connections with customers. It envisions living spaces that not only showcase AGL’s exceptional products but also reflect individuality and contemporary sensibilities, enriching consumers’ lives on a deeper level.
In just two decades, Asian Granito India Ltd has emerged as India’s leading Luxury Surfaces and Bathware Solutions brand. With a range of Tiles, Engineered Marble and Quartz, Sanitaryware, and Faucets, the company boasts over 235 franchise showrooms, 11 company-owned display centers, and a vast distribution network spanning India, with 14,000+ touchpoints. Additionally, AGL has expanded its global footprint, reaching over 100 countries through exports.
