The Business Bytes
MUMBAI, APRIL 16, 2024 (TBB BUREAU): In a spectacular display of digital dominance, JioCinema, the official streaming platform for the TATA IPL, has not only captured the hearts of cricket enthusiasts but also set new benchmarks for viewership and engagement during the 2024 season.
The marquee fixture between the Mumbai Indians and Chennai Super Kings on Sunday became a monumental event, drawing over 71.5 crore views on JioCinema. This remarkable turnout, fuelled by MS Dhoni’s last-over heroics and Rohit Sharma’s blistering ton, propelled the platform to amass an astounding 933 crore minutes of watch time and attract 13 crore viewers, surpassing the reach of the TATA IPL 2023 Final.
Kicking off the 2024 season with a bang, JioCinema garnered over 59 crore views on Day 1 alone, translating to 660 crore minutes of watch time. As the season progressed, the platform continued to captivate audiences, with over 1200 crore views and 14,800 crore minutes of watch time recorded after 29 matches. Impressively, this marks a 42 per cent growth in viewership compared to the same period last season, with the time spent per viewer per match on Connected TV (CTV) crossing 80 minutes.
Fuelling the fervor of fan engagement, JioCinema’s free-to-play predict and win game, Jeeto Dhan Dhana Dhan, has emerged as a crowd favorite. The opening night contest saw Antony D’Cruz from Bhandup clinching gold worth INR 50 lakh, with over 25 viewers from across the country winning elegant hatchbacks, motorcycles, smart TVs, and numerous other prizes.
The success of JioCinema’s digital streaming sponsorship for the 2024 TATA IPL season speaks volumes, with Dream11 as a co-presenting sponsor, and Tata Motors, PayZapp by HDFC Bank, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle products, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, Rapido, MRF Tyres, RuPay, and Jaguar Bath & Light, joining as associate sponsors.
Enabling fans to experience the thrill of the TATA IPL in unparalleled quality and diversity, JioCinema offers the 2024 season in 4K across 12 languages, including Haryanvi for the first time, with multi-cam options, including the highly acclaimed Hero Cam. As the cricketing extravaganza continues to unfold, JioCinema remains committed to delivering unmatched entertainment and engagement to fans across the globe.
