The Business Bytes
Bhubaneswar, May 09, 2024 (TBB Bureau): Dabur Glucose on Thursday launched its ‘Energize India’ campaign aimed at fostering young athletic talent and raising awareness about the significance of energy and stamina among budding athletes in prominent sports academies across India.
In a significant stride towards this initiative, a special awareness session on energy and stamina management was conducted at the SoA University in Bhubaneswar.
The session, led by a distinguished doctor and expert in the field, offered invaluable insights and strategies to help athletes optimize their performance and unlock their full potential. Dabur also took the opportunity to honor the top athletes of the academy.
“We are thrilled to kickstart our ‘Energize India’ campaign to underscore the critical role of energy and stamina in the journey of young athletes and equip them with the necessary resources to shine in their chosen sports,” said Dinesh Kumar, Manager of Corporate Communications at Dabur India Limited. “As a brand, Dabur Glucose stands as an ideal companion for athletes, sports enthusiasts, and individuals leading active lifestyles. Engineered to provide an instantaneous energy surge, our product caters perfectly to the needs of those engaged in physical activities,” he added.
The energy sessions, led by Sunita Barma, Sports Officer at SoA University, Bhubaneswar, zeroed in on educating young athletes about the significance of balanced nutrition and proper hydration to ensure peak performance. The sessions also offered practical tips and techniques to enhance stamina and endurance, vital for any athlete’s journey.
Kumar further said, “Dabur Glucose has long been committed to advocating for a healthy and vibrant lifestyle among our youth. This collaboration with budding athletes marks yet another stride towards our overarching objective.” “With its invigorating taste and rapid energy infusion, Dabur Glucose emerges as the go-to choice for young athletes striving to stay energized and perform at their peak,” he added.
