The Business Bytes
New Delhi, 17th May 2024 (TBB Bureau): WinZO, India’s largest interactive entertainment platform, has joined forces with the Open Network for Digital Commerce (ONDC) in a groundbreaking collaboration aimed at democratizing access to digital commerce and fostering fair market access. This strategic partnership marks a significant milestone as WinZO becomes the first skill gaming company in India to collaborate with ONDC.
With a user base exceeding 175 million individuals, primarily accessing the internet in vernacular languages, WinZO occupies a pivotal position in the Indian digital landscape. The platform hosts a diverse portfolio of games in 12 languages, facilitating over 4 billion micro-transactions per month. Notably, WinZO accounts for a substantial portion of UPI transactions driven by digital content players in India, showcasing its immense reach and influence.
The collaboration between WinZO and ONDC is poised to revolutionize the digital commerce industry by providing a transparent and competitive marketplace for businesses. WinZO’s innovative business model, which connects game developers with paying users, aligns seamlessly with ONDC’s philosophy of transparency and fair market practices.
Central to this partnership is the WinZO Store, India’s pioneering alternative to multinational app stores. By charging a single-digit commission compared to the hefty 30% levied by other leading distribution platforms, WinZO Store empowers digital businesses to enhance revenue generation and expand their market reach. Over 300 digital companies have already experienced unprecedented revenue growth through this revolutionary platform.
Moreover, WinZO has emerged as a trustworthy platform for multinational gaming studios to distribute in-app gaming assets, further fostering innovation and value creation within the Indian digital landscape. The integration of WinZO with ONDC will enable the latter to reach a wider user base, even in the remotest parts of the country, thereby promoting awareness about the significance of tech-enabled commerce in India.
T Koshy, CEO of ONDC, expressed excitement about the collaboration, stating, “Together, we aim to revolutionize the digital commerce industry, fostering a vibrant ecosystem where Indian talent and innovation take center stage.”
Sanjeev Singh, Joint Secretary of DPIIT, emphasized the importance of the partnership in advancing India’s digital commerce journey, stating, “Partnering with WinZO will enable ONDC to reach a wider user base and create awareness about its importance in the rapidly growing tech-enabled commerce in Bharat.”
Paavan Nanda, Co-founder of WinZO, highlighted the transformative potential of the collaboration, stating, “With the integration of WinZO and ONDC, we envision a future where many more WinZOs will emerge and innovate on top of this fertile layer of digital commerce.”
The inclusion of WinZO in the ONDC network signifies a major step towards democratizing entrepreneurship and employment opportunities in India’s digital economy. As WinZO continues to support India’s digital transformation journey, its presence on mSeva, the government-owned mobile app store, underscores its commitment to the vision of ‘Atmanirbhar Bharat.’
