The Business Bytes
Bhubaneswar, July 15, 2024 (TBB Bureau): This Prime Day, Amazon.in is set to be the stage for a major showcase of small business innovation, with over 3200 new products being launched across various categories, including home and kitchen, fashion and grooming, jewelry, handmade products, and more. Renowned brands such as Behoma, Dream of Glory, and Orika Spices are among the many that will display their unique products, reaching customers nationwide.
Tens of thousands of small businesses are gearing up to participate in this highly anticipated shopping event, offering lakhs of Prime-enabled products to customers across India. Amit Nanda, Director of Selling Partner Services at Amazon India, highlighted the significance of this event, stating, “Amazon Prime Day is one of the most anticipated shopping events in India, helping us deliver unparalleled value to our sellers and customers. We are thrilled to bring it back to India for the 8th consecutive year, celebrating the craft, creativity, product innovation, and entrepreneurial spirit of our sellers, especially small and medium businesses.”
Nanda further emphasized the benefits for sellers during the two-day event, noting that it provides a substantial boost in product and brand visibility and direct access to Amazon’s extensive customer base spanning 100% of serviceable pin codes. “Through such shopping events, our aim is to enable small and medium businesses to embrace the power of e-commerce and unlock new avenues for their success, fostering a vibrant online marketplace that contributes to the larger economic growth of India,” he added.
Small and medium businesses can leverage a robust suite of tools and features available on Amazon to prepare for Prime Day 2024. A streamlined self-service registration process (SSR 2.0) simplifies getting started on the Amazon.in marketplace, offering multi-language support, easy registration, and invoicing. Sellers can use the Sale Event Planner to opt-in and offer great deals during Prime Day, with the tool also providing data-driven recommendations on inventory planning to maximize opportunities and sales. The New Seller Success Centre acts as an onboarding buddy, offering step-by-step guidance on setting up online shops, adopting key growth levers, and utilizing features like Ads, Prime, and deals.
Nikhil Jain, owner of Behoma, expressed his excitement about the event, saying, “Behoma is excited to launch our newest hand-crafted home décor pieces on Prime Day 2024. As a modern home decor brand specializing in stylish and innovative designs, we’re thrilled to showcase our latest offerings, including a golden hand-hammered metal planter set and a stylish drop-shaped metal vase in a luxurious gold finish. Prime Day provides us with a fantastic platform to connect with our customers, and we’re buzzing with excitement to transform their living spaces with our unique handmade products.”
Amazon has also continuously improved the functionalities of the Amazon Seller App, empowering sellers to manage and grow their businesses seamlessly on the go. Sellers can now run their entire selling operations through the app, including managing coupons, deals, and sponsored product campaigns. The app provides interactive business metrics, allowing sellers to easily track and analyze key performance indicators.
Prime Day 2024 represents an invaluable opportunity for small and medium businesses to strengthen their e-commerce footprint, reach more customers, and launch new products. By capitalizing on the potential surge in sales, SMBs can boost their brand visibility, attract new customers, and establish a foundation for sustained growth through e-commerce.
Amazon India returns with its much-awaited Prime Day on July 20th and 21st, 2024. Prime members can look forward to big savings, great deals, new launches from leading brands, small and medium businesses, blockbuster entertainment, and much more. During Prime Day, customers can save big with 10% savings on payments using ICICI Bank Credit/Debit cards, SBI Credit Cards, and EMI transactions on ICICI Bank Credit Cards and SBI Credit Cards.
Amazon Prime offers a comprehensive membership designed to enhance daily life, providing the best of shopping, savings, and entertainment. Members enjoy unlimited 5% cashback on all purchases using the co-branded ICICI credit card, access to exclusive deals, early and exclusive access to shopping events, including Prime Day. Not a member yet? Join Prime Annual at Rs 1,499 for one year, Prime Lite at Rs 799 for one year, and Prime Shopping Edition at Rs 399 for one year at amazon.in/prime to enjoy Prime benefits such as free and fast delivery, unlimited access to award-winning movies and TV shows with Prime Video, unlimited access to over 100 million songs ad-free with Amazon Music, a free rotating selection of more than 3,000 e-books, magazines, and comics with Prime Reading, and access to monthly free in-game content and benefits with Prime Gaming.
