The Business Bytes
Bhawanipatna, September 26, 2024 (TBB Bureau): In a sustained effort to enhance community health and well-being, Vedanta Aluminium, India’s largest aluminium producer, announced its collaboration with the Ministry of Ayush on the “Swarna Prasan” initiative. This partnership aims to benefit 500 students from Manikeshwari High School and Saraswati Shishu Mandir in Bhawanipatna.
Supported by the Government of Odisha, the Secretary of the Ministry of Ayush, and various officials, Vedanta Aluminium is actively implementing this program in Kalahandi and plans to expand its efforts to the neighboring districts of Rayagada and Koraput.
At the launch event, Dr. Ayodhyanath Behera, District Assistant Medical Officer of Kalahandi, remarked, “Swarna Prasan is a time-tested Ayurvedic practice known for its documented benefits in boosting immunity and cognitive function in children. Vedanta Aluminium’s commitment to impactful health interventions in underserved areas is commendable.”
The event was attended by notable health officials, including Dr. Kshtera Kand, Dr. Chandrabhanu, and Dr. Rajkumar Meher, all serving as Assistant Medical Officers in Kalahandi.
Sunil Gupta, COO of Vedanta Aluminium, expressed, “Through our partnership with the Government of Odisha and the Ministry of Ayush, we aim to enhance and strengthen existing government initiatives for the holistic development of communities. The ‘Swarna Prasan’ program underscores our dedication to improving child health while respecting local values. Investing in the well-being and development of children is essential, and we look forward to witnessing the positive transformations this partnership will bring to future generations and families across the region.”
Nitin Kumar Tiwari, COO of Bauxite Mines at Vedanta Aluminium, added, “Our partnership with the Government of Odisha and the Ministry of Ayush aims to extend the Swarna Prasan program to benefit 30,000 children, from infants to 16-year-olds, across Koraput, Kalahandi, and Rayagada by 2024. This initiative reflects our commitment to enhancing child health and supporting community development in the region.”
Dharmendra Pradhan, Headmaster, expressed gratitude, stating, “Vedanta is not only enhancing the health of our students but also educating the community about traditional wellness practices. We appreciate Vedanta’s unwavering support for the holistic development of children in our region.”
The “Swarna Prasan” initiative involves administering gold particles mixed with honey and ghee to children. This ancient Ayurvedic practice is believed to enhance memory, boost immunity, and promote overall health, ensuring holistic development during critical growth phases. The local community has long trusted the healing powers of Ayurveda and natural remedies.
This program highlights Vedanta’s ongoing commitment to community-centric efforts, ensuring that children receive opportunities for improved health and well-being through sustainable, scientifically backed interventions.
Vedanta Aluminium is dedicated to driving community development through strategic initiatives in education, healthcare, sustainable livelihoods, rural infrastructure, and grassroots sports and culture. These initiatives underscore the company’s commitment to positively impacting lives within and beyond its operational areas. By collaborating closely with local authorities, welfare organizations, and community members, Vedanta Aluminium actively contributes to the socio-economic transformation of Odisha.
Vedanta Aluminium, a division of Vedanta Limited, is India’s largest producer of aluminium, manufacturing over half of the nation’s aluminium, totaling 2.37 million tonnes in FY2024. It leads in value-added aluminium products, critical for core industries. Vedanta Aluminium ranked 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, reflecting its commitment to sustainable development practices. With its world-class aluminium smelters, alumina refinery, and power plants in India, the company fulfills its mission of advancing emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
