The Business Bytes
Mumbai, September 26, 2024 (TBB Bureau): In a strategic move to enhance its global fashion offerings, India’s leading e-commerce platform, AJIO, announced the onboarding of renowned Swedish brand H&M. Known for its commitment to delivering high-quality, sustainable fashion at affordable prices, H&M’s entry into AJIO’s platform promises to significantly elevate its online presence and expand its reach within India.
This collaboration brings together two powerhouses in the fashion retail space. While AJIO continues to bolster its international portfolio with top global brands, H&M looks to leverage AJIO’s expansive digital footprint and innovative platform to broaden its online market share and solidify its position in India’s fast-growing fashion e-commerce landscape.
With this partnership, H&M will offer an extensive collection on AJIO, featuring over 10,000 styles across womenswear, menswear, kidswear, and home décor. Prices for the collection start at an unbeatable INR 399, making premium fashion accessible to a wider audience.
Vineeth Nair, CEO of AJIO, expressed excitement over the new partnership: “At AJIO, we’re constantly pushing the boundaries to bring our customers the best of global fashion. Adding H&M to our platform not only strengthens our diverse brand portfolio but also reaffirms our commitment to offering the latest international trends at great value.”
H&M’s much-anticipated Autumn/Winter 2024 collection will also debut on AJIO. This collection is set to captivate fashion enthusiasts with its rich, sophisticated tones and intricate details. From luxe knits and tailored suiting to bold leather pieces and standout accessories, the A/W collection blends timeless elegance with modern flair, offering versatile wardrobe staples at accessible price points.
Yanira Ramirez, Country Sales Manager, H&M India, emphasized the significance of the partnership: “At H&M, our mission is to democratize fashion, making it accessible to all. Through our collaboration with AJIO, we’re expanding our reach to millions of customers across India, offering them high-quality, affordable fashion at the click of a button. This partnership aligns with our goal of constantly exploring new avenues for growth while enhancing the customer experience.”
With H&M joining AJIO’s impressive roster of international brands, this collaboration marks a pivotal step forward for both companies. Together, AJIO and H&M are set to redefine the future of fashion retail in India, providing customers with an unparalleled shopping experience.
