The Business Bytes
Bhubaneswar, September 27, 2024 (TBB Bureau): Reaffirming its commitment to transforming lives and fostering a healthier nation, Amway India, a leading health and wellness company, marked National Nutrition Month with a series of targeted interventions across the country. The initiative aligned with this year’s theme, “Nutritious Diets for Everyone,” aiming to enhance awareness around the importance of daily nutrition. These efforts underscored the company’s vision of building a healthier India by focusing on “healthspan,” promoting balanced diets, morning nutrition to kick-start the day, personalized nutrition advice backed by quality products, and healthy cooking tips. The month-long activities aimed to equip Amway’s 30,000 distributors and their customers with the knowledge and tools needed to make informed dietary choices and foster long-term health-promoting habits.
Speaking on the initiative, Rajneesh Chopra, Managing Director of Amway India, said, “As nutritional challenges continue to grow, it is crucial to make balanced nutrition both accessible and practical for everyone. A recent report from the Indian Council for Medical Research (ICMR) revealed that unhealthy diets contribute to 56.4% of the disease burden in India. With rising lifestyle diseases and evolving consumer needs, prioritizing nutrition is essential for individuals seeking optimal well-being. At Amway India, we are proud to prioritize ‘health first,’ which is central to all we do. Our National Nutrition Month interventions were designed to empower communities with the knowledge needed to make healthier choices, reflecting our belief that health is fundamental. We also emphasize the importance of a balanced morning nutrition routine, complemented by need-based supplements, which sets a positive tone for the day and supports overall well-being. Our approach to health is holistic. Through these efforts, we continue to transform millions of lives by focusing on healthspan over lifespan.”
Throughout National Nutrition Month, Amway India organized daily educational workshops for distributors across its East, West, North, and South regions. These workshops focused on the importance of a balanced diet, morning nutrition, and practical ways to maintain good health. Topics included the benefits of protein, adopting healthy dietary habits, and nutritious meal preparation using Nutrilite All Plant Protein and Amway Queen Cookware to meet daily protein needs.
In the East region, both digital and physical interventions were organized, focusing on promoting morning nutrition and healthy eating. Digital initiatives featured expert-led sessions on balanced diets, meal planning, and understanding micro and macronutrients. This was complemented by live cooking demonstrations under the “Colour Your Diet” theme, along with infographics and a social media contest promoting healthy eating habits. Physical interventions included health assessments and diet counseling at Amway Stores.
From workshops on protein and fiber intake to morning nutrition routines and healthy cooking, these initiatives played a pivotal role in promoting sustainable well-being across the country. By consistently offering practical, need-based nutrition solutions, Amway India reaffirms its commitment to improving the health and well-being of communities, working towards a healthier India.
