The Business Bytes
Bhubaneswar, October 4, 2024 (TBB Bureau): Indian Silk House Agencies, Bengal’s leading retail chain known for its exquisite collection of sarees from across India, on Friday launched its new store in Bhubaneswar. This marks a significant step in the brand’s expansion as it brings its rich tradition of hand-woven sarees to the vibrant city.
This new outlet will provide Bhubaneswar customers with access to a wide selection of silk sarees at affordable prices, making it a go-to destination for saree enthusiasts, especially during the festive season.
Founder of Indian Silk House Agencies, , led the ribbon-cutting ceremony, signifying the official opening of the Bhubaneswar store.
Speaking on the occasion, Pratibha Dudhoria shared her excitement about the brand’s growth, said, “With a legacy of 50 years, Indian Silk House Agencies is proud to be the largest silk saree retail chain in Eastern India. Our brand is renowned for its commitment to quality, craftsmanship, and exceptional customer service. After winning the hearts of saree lovers in Bengal, we have expanded to Chhattisgarh, Bihar, and now, Bhubaneswar.”
Indian Silk House Agencies, founded in Bengal, has been a custodian of Indian tradition, offering a wide range of sarees that celebrate the country’s diverse cultural heritage. From the intricate Balucharis of Bengal to the vibrant Kanjeevarams of the South and the regal Banarasis of the North, the brand is known for its hand-woven collections, each piece a testament to craftsmanship and quality.
“Our entry into Bhubaneswar is particularly special,” Dudhoria continued, “as it symbolizes our ongoing growth journey and dedication to introducing the beauty of Indian sarees to new audiences. We aim to create a cultural bridge here, offering sarees that resonate with local tastes while staying true to our roots in Bengal and our broader Indian tradition.”
The new store promises to be a haven for saree lovers in Odisha, offering an array of options that celebrate the elegance and craftsmanship of Indian silk. With this expansion, Indian Silk House Agencies continues its mission of preserving tradition while catering to the evolving tastes of modern women across India.
