The Business Bytes
Bhubaneswar, October 8, 2024 (TBB Bureau): Peter England, one of India’s leading menswear brands under Aditya Birla Fashion and Retail Ltd., has bolstered its presence in Eastern India with the launch of a brand-new flagship store in Bhubaneswar. The spacious 1,700-square-foot outlet, located in the bustling Kharvela Nagar area, aims to redefine the shopping experience for Odisha’s style-conscious men.
Odisha’s market for affordable, high-quality menswear has been steadily growing, and Peter England’s expansion reflects the brand’s dedication to meeting this rising demand. With the launch of this flagship store, Peter England is not only bringing its much-loved collections closer to local consumers but also reinforcing its leadership position in the Indian fashion industry.
The new store will feature some of the brand’s most iconic collections. The Gentlemen’s League Collection, inspired by the nation’s passion for cricket, offers a perfect blend of style and sport. For those who seek a more refined, elegant look, the Yacht Club Collection is designed to embody the smart, sophisticated yacht lifestyle. Additionally, the store will offer the exclusive Zodiac Collection, a unique line of top wear inspired by the twelve zodiac signs, ideal for expressing personal style or gifting.
Commenting on the launch, Anil S Kumar, Chief Operating Officer of Peter England, said: “We are excited to open our first flagship store in Odisha, a state known for its rich cultural heritage and growing appetite for quality fashion. This store will bring the best of Peter England’s collections to the people of Odisha, providing them with a modern, immersive shopping experience. Odisha is a significant market for us, and we are confident that our new store will resonate with the fashion-forward consumers here.”
To celebrate the launch, the flagship store is offering exclusive opening promotions, inviting customers to elevate their wardrobes with Peter England’s latest styles at special prices.
