TBZ-The Original expands its footprint in Odisha with opening of new store in Rourkela

Rourkela, October 18, 2024 (TBB Bureau): TBZ-The Original, India’s prestigious and heritage-rich jewellery brand, has officially opened its doors in Rourkela, marking its first store in the Steel Capital of Odisha and its second in the state. The new store, located in Uditnagar, brings the brand’s celebrated legacy of 160 years, established in 1864 in Mumbai’s Zaveri Bazar, to the people of Rourkela.

As one of the most trusted names in the jewellery industry, TBZ-The Original has expanded its footpri nt across India, now boasting 35 stores in 27 cities. Known for blending tradition with innovation, the brand is renowned for its superior craftsmanship, high-quality diamonds, and exquisite jewellery designs. The launch of the Rourkela store is seen as a major milestone for the brand, furthering its mission to bring its exclusive collections to customers across India.

The Rourkela store will feature a dazzling array of diamond jewellery, all crafted in TBZ-The Original’s state-of-the-art manufacturing facilities, ensuring the highest standards of quality and exclusivity. Customers can look forward to a range of special launch offers, aligned with the brand’s philosophy of offering the “Right Choice, Right Price.”

Speaking on the occasion, Shrikant Zaveri, Chairman and Managing Director of TBZ-The Original, expressed his pride: “It is a very proud moment for us to open our first store in Rourkela and our second in Odisha. We are delighted to be able to provide our exquisite collections and develop unparalleled shopping experiences in Odisha through a transparent and customer-friendly approach. This is another step towards our goal of providing the ‘TBZ – The Original’ experience across the country.”

Joining Zaveri at the launch were Kushal Dadhich, Business Partner, and Souparna Chaudhuri, Area Business Manager (East), TBZ-The Original.

On the special occasion, TBZ-The Original also unveiled its Vivaaha Bridal Edit 2024 collection. This collection is designed to captivate brides-to-be with opulent jewellery pieces, including engagement rings, necklaces, bangles, and more. Each piece in the Bridal Collection seamlessly blends traditional Indian heritage with modern design elements, all certified by TBZ-The Original and bearing the BIS Hallmark for purity and quality.

With its latest offering, TBZ-The Original reaffirms its commitment to bringing world-class jewellery and a personalized shopping experience to customers, ensuring that Rourkela becomes a key destination for luxury and craftsmanship in Odisha.