The Business Bytes
Mumbai, November 5, 2024 (TBB Bureau): Crompton Greaves Consumer Electricals Limited, a name synonymous with cutting-edge innovation and customer satisfaction, has expanded its kitchen appliance range with the launch of the Nigella Pro 500W Mixer Grinder. This latest addition merges high functionality with modern design, promising to elevate daily cooking routines and enhance kitchen aesthetics. Designed to save time and streamline culinary tasks, the Nigella Pro is poised to become an essential asset in households across India.
The Nigella Pro Mixer Grinder stands out with its robust 500W Powertron Motor, which guarantees rapid and efficient grinding and blending. This powerful motor handles the toughest ingredients with ease, providing smooth operation for even the most demanding recipes. From quick morning smoothies and homemade baby food to flavorful chutneys, this appliance caters to every culinary need, transforming routine cooking into an enjoyable experience.
Crompton’s Nigella Pro offers exceptional versatility with its range of Grind, Blend, Store, and Carry jars, thoughtfully designed to enhance kitchen convenience. These specially crafted inverted PC jars come equipped with cover lids and sipper caps, making it easy to switch from grinding to storage and even on-the-go sipping. The Nigella Pro is a dependable partner for all cooking tasks, thanks to its 30-minute continuous grinding capability, which allows for uninterrupted processing of larger batches.
Ergonomics and design play a crucial role in the Nigella Pro’s appeal. With a user-friendly, large knob for effortless operation, it’s built to be intuitive for every household member. Its unique honeycomb venting system improves airflow, contributing to the motor’s longevity and adding a sleek, modern touch to any kitchen. The transparent PC jars also allow for clear visibility, letting users monitor blending consistency and achieve the perfect texture every time.
Speaking on the launch, Ketan Chaudhari, PL Head of Small Domestic Appliances at Crompton Greaves Consumer Electricals Ltd., expressed enthusiasm about the company’s newest product. “With the Nigella Pro Mixer Grinder, we are excited to redefine convenience in the kitchen. This product enhances the cooking experience, enabling users to prepare an array of dishes, from nutritious smoothies to savory chutneys, effortlessly. It meets the evolving needs of busy lifestyles, empowering our customers to lead healthier lives with ease. Equipped with unique features like Grind, Blend, Store, and Carry jars, and powered by an advanced 500W Powertron Motor with Motor Vent-X technology, the Nigella Pro promises efficiency, performance, and longevity. It’s an indispensable tool that reflects our commitment to providing quality appliances that simplify life,” he said.
With corrosion-resistant and leak-proof stainless steel jars, the Nigella Pro is built for durability and long-lasting performance. Priced affordably at Rs 3500, the product is available at Crompton-authorized retail outlets and leading e-commerce platforms. The Nigella Pro Mixer Grinder from Crompton is set to make mornings easier, meals healthier, and daily life more enjoyable for households across India.
