The Business Bytes
Bhubaneswar, November 19, 2024 (TBB Bureau): Elevating wedding fashion to new heights, Louis Philippe, India’s premier menswear brand from Aditya Birla Fashion and Retail Limited, has launched its exclusive “Royal Wedding Treasures” collection in Bhubaneswar. Designed for the modern groom who cherishes tradition yet seeks contemporary flair, this exquisite collection is a celebration of impeccable craftsmanship, sophistication, and timeless style.
The “Royal Wedding Treasures” collection embodies the opulence and cultural essence of Indian weddings, blending heritage with modern aesthetics. Each piece in the collection is meticulously crafted from luxurious fabrics like velvet and features intricate embellishments. From intricately embroidered Bandhgalas adorned with royal motifs to ceremonial shirts and sharply tailored two-piece and three-piece suits, the collection offers a regal wardrobe for grooms aiming to make a statement.
The color palette — featuring deep royal blues, rich greens, and classic shades of ivory and gold — exudes elegance and grandeur, striking a perfect balance between boldness and tradition. Every outfit reflects Louis Philippe’s commitment to delivering unparalleled style, ensuring the groom exudes confidence and charm on his special day.
Speaking about the launch, Farida Kaliyadan, Chief Operating Officer of Louis Philippe, said, “At Louis Philippe, we recognize that weddings are a unique blend of personal expression and cultural tradition. Our ‘Royal Wedding Treasures’ collection captures this essence, offering grooms an extraordinary fusion of elegance and modernity, perfectly suited for the occasion.”
To mark the launch, Louis Philippe has introduced an exclusive shopping contest for its customers. Purchases worth ₹20,000 or more made at any Louis Philippe exclusive store or through its website/app between November 4 and November 30 will qualify for exciting prizes. Lucky winners stand a chance to win a luxurious pre-wedding photoshoot to preserve cherished memories, and a 2-gram gold coin from Indriya, adding a touch of opulence to the celebrations.
This wedding season, Louis Philippe invites grooms to redefine their wedding style with the “Royal Wedding Treasures” collection — where tradition meets contemporary sophistication.
