The Business Bytes
New Delhi, December 2, 2024 (TBB Bureau): Rungta Steel, one of India’s leading steel and integrated TMT bar manufacturers, has launched its fifth TVC series, featuring the iconic Bollywood trio — Shahrukh Khan, Alia Bhatt, and Ranbir Kapoor. This fresh and innovative advertisement showcases their on-screen chemistry while emphasizing the brand’s promise of strength and durability.
Set against the intriguing backdrop of a marriage counselling session, the TVC explores the narrative of a couple seeking advice from a therapist. Shahrukh Khan embodies the wise and composed Jahangir Khan from Dear Zindagi, while Alia Bhatt channels her feisty character Safeena from Gully Boy. Ranbir Kapoor, on the other hand, reprises the adventurous Bunny from Yeh Jawaani Hai Deewani, who struggles to keep his promises. Together, they deliver a delightful interplay of wit and relatability.
The storyline unfolds as Ranbir’s character expresses his discomfort, saying, “This home is not a safe and secure place to live.” He narrates, “Us din sunset dekhne chhajja par chadha aur tut gaya. I don’t feel safe.” Keeping the humor intact, Alia’s character quips, “Kisne kaha ghar ke deewar par rock climbing karne ko?”
As the conversation deepens, Shahrukh Khan’s Jahangir delivers the campaign’s defining line: “Isko ghar pe lagaoge to shaadi ka to pata nahi, par ghar kabhi nahi tutega. Rungta nahin to ghar strong nahin.” This memorable dialogue encapsulates Rungta Steel’s promise of ‘Ekdum Solid’ strength and durability, leaving a lasting impression on viewers.
The campaign’s launch underscores Rungta Steel’s commitment to quality and innovation, solidifying its position as a trusted leader in India’s infrastructure sector. The ad is scripted by Tanmay Bhat’s content studio, Moonshot, blending humour and relatability to create an impactful narrative.
Speaking on the occasion, Arvind Kumar, Joint Vice President and Head (Sales & Marketing) of Rungta Steel, said, “Our steadfast endeavour has been to create campaigns that resonate deeply with our audience while showcasing the unmatched trust and durability of our products. This wouldn’t be possible without the partnership with our brand ambassadors and the continued trust of our audiences. We aim for this campaign to strengthen our brand identity as Rungta Steel continues its ambitious expansion into new markets across India.”
