The Business Bytes
TBB BUREAU
MUMBAI, JULY 6,2021
India’s leading premium menswear brand Louis Philippe has launched a brand new range of Anti-Viral face masks to offer protection against viruses and bacteria. Considering the ongoing pandemic, the brand has introduced unique and first-of-its-kind 10-layer anti-viral mask range with an objective to offer maximum protection and safety to consumers.
Christened “Louis Philippe UltraProtect Double Defence”, this newly introduced range of face masks has been created using the Swiss anti-viral technology HeiQViroblock.
Louis Philippe UltraProtect Double Defence mask constitutes a 5-layer mask and 5-layer filter panel. The fabric used is treated with HeiQViroblock which results in destruction of the possible contamination by viruses and bacteria on fabric providing utmost protection. Both the mask and filter are washable and recommended to be reused up to 30 gentle laundering.
“Louis Philippe UltraProtect Double Defence masks are engineered with best of anti-viral technology and design technique to ensure twice the safety, protection, and comfort,” said Farida Kaliyadan, COO, Louis Philippe.
The UltraProtect Double Defence mask by Louis Phillipe comes in pack of 2 at a price of Rs. 699. These masks are available to consumers through exclusive Louis Philippe stores, online through louisphilippe.com and Louis Philippe App.
