The Business Bytes
TBB BUREAU
NEW DELHI, SEPT 29, 2021
In a move to double the joy of its cardholders this festive season, India’s largest pure-play credit card issuer SBI Card has announced launch of the three-day mega shopping festive offer-2021, ‘Dumdaar Dus’, starting 3 October 2021.
During this one-of-its-kind online shopping festival, SBI Card retail cardholders will have the freedom to shop online on any domestic e-commerce site, and not be restricted to just one or two, to avail the 10 per cent cashback. Importantly, in line with the growing popularity of EMI transactions, the offer will also be available on online merchant EMI transactions, the company said in a statement today.
With festive offer 2021 ‘Dumdaar Dus’, SBI Card will empower customers to shop from ‘any’ domestic e-commerce site of their preference. Customers will be able to purchase a wide variety of products, including, mobile phones and accessories, TV and large appliances, laptops and tablets, home furnishing and kitchen appliances, fashion and lifestyle, sports and fitness, among many others, and receive the cashback.
The offer will not be applicable on online spends at some categories such as, insurance, travel, wallet, jewellery, education, healthcare, utility merchants etc.
Commenting on the SBI Card Festive Offer 2021, SBI Card Managing Director and CEO Rama Mohan Rao Amara said, “As a customer-centric organization, we continuously look at ways to bring exceptional benefits, in line with evolving needs of our customers. SBI Card Festive Offer 2021 is one more such thoughtful initiative to add to the positivity and the festive cheer. Through this offer, we also aim to reiterate our brand commitment to offer our cardholders convenient, seamless, and secure payment solutions, anywhere, anytime.”
SBI Card Festive Offer 2021 can be availed by all SBI Card customers, across India, starting 3 October 2021, it added.
To amplify its Festive Offer 2021, SBI Card plans to launch a digital campaign featuring actor Jaaved Jaaferi who accentuates the brand message effortlessly with his versatility and humorous characterization.
