The Business Bytes
TBB BUREAU
BHUBANESWAR, MAY 18, 2022
With the aim of tapping the rising demand in the commercial refrigeration business, air conditioning and commercial refrigeration major Blue Star has doubled its production capacity of deep freezers, a senior executive of the company told mediapersons during a virtual meet on Wednesday.
The company has augmented its manufacturing facility at Wada in Maharashtra with a capital expenditure of around Rs 130 crore. Now, it has annual production capacity of around 2 lakh deep freezers and 1 lakh storage water coolers.
According to Blue Star Managing Director B Thiagarajan, the adoption of refrigeration in India is garnering significant thrust, and is expected to increase on the back of rising consumption of perishables in general, and food and medicines, in particular.
”This is further expected to increase the demand for refrigeration products, which combined with the Aatmanirbhar Bharat push, will unfold enormous opportunities for Blue Star. We are very well poised to tap these, on the backdrop of our rich pedigree, deep domain knowledge, and best-in-class ranges of products and solutions, suitable for customers across the entire cold value chain,” he said.
The entire commercial refrigeration market is close to Rs 5,000 crore in India and deep freezers account for nearly 35 per cent of the segment, Blue Star Vice President of Commercial Refrigeration Business M Srinivas Reddy said.
”We hold around 29 per cent market share in deep freezers segement but in the commercial refrigeration segment, we hold around 34 per cent markets,” he said.
On the occasion, Blue Star also announced the launch of its new, indigenously designed range of deep freezers.
The new, indigenously designed and manufactured range of deep freezers comes with temperature controls ranging between +2°C and -24°C. Available in hard top and glass top options, these elegant deep freezers offer optimum storage space with storage capacities ranging from 300 liters to 650 liters.
Besides, these are embedded with superior technologies for highly efficient performance including technologies that provide even and optimum cooling from four sides; and ensures greater heat transfer for efficient cooling amongst others. They also come with 10 percent higher insulation leading to a longer holding time in case of power failure.
Blue Star’s range of commercial refrigeration products and solutions is extensive and includes deep freezers, bottle coolers, storage water coolers, bottled water dispensers, visi coolers, modular cold rooms, commercial kitchen refrigeration equipment, medical refrigeration equipment and supermarket refrigeration equipment.
Currently, Blue Star has around 1500 trained channel partners for commercial refrigeration, spanning across cities in India, with 50 per cent of them present in Tier 3, 4, 5 and 6 markets. The Company continuously invests in capability building and upskilling of its channel partners.
