The Business Bytes
TBB BUREAU
BHUBANESWAR, FEB 25, 2021
Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance subsidiary of Aditya Birla Capital Limited, a significant non-banking financial services company, today announced an industry-first initiative of up to 100 percent health insurance premium returns and other significant product offering upgrades.
The newly designed version of its flagship product ‘Activ Health’ will inspire customers to lead a healthy lifestyle. The Activ Health policy is a feature-rich product that provides comprehensive health protection with extensive wellness benefits.
Aditya Birla Health Insurance is the only insurance company offering up to 100 percent premium returns, i.e. ‘HealthReturns, rewards and up to 100 percent reload of the sum insured through its enhanced version of ‘Activ Health’ policy. The consumer is rewarded through a cash-equivalent which can be used for either health-related expenses like buying medicines, paying for diagnostic tests, day care treatment, out-patient expenses (OPD), and alternative treatments (which are traditionally excluded), or most importantly can be used towards the payment of future premium.
The plan allows the wellness ecosystem to be easily accessed by people without exclusivity. Going forth with the holistic health approach, Activ Health plan also offers coverage for mental illness counselling, unlimited Homeopathy telemedicine, day care treatments, modern and advance treatment methods, Day 1 coverage for chronic illnesses; for all customers, and more.
Detailing the product features, Aditya Birla Health Insurance CEO Mayank Bathwal said, “We have designed the ‘Activ Health’ policy to meet the evolving needs of the customers and to promote a sustainable healthy lifestyle. We are introducing, an industry-first initiative of up to 100 percent HealthReturns through our incentive based health and wellness program under Activ Health policy.” “This offering is more than just a health insurance, it provides access to sustainable wellness practices while serving the ‘health anxious’ and the ‘health-conscious’ who want to venture beyond ‘reactive care’,” he added.
