The Business Bytes
Ahmedabad, December 19, 2024 (TBB Bureau): The Adani Group, renowned for its transformative infrastructure projects, has unveiled an inspiring new chapter in its flagship campaign, “Hum Karke Dikhate Hain.” Departing from conventional corporate approaches that focus on numbers and statistics, this campaign emphasizes moving human-interest stories, spotlighting the profound impact of Adani’s work on millions of lives across India.
The campaign’s inaugural film, “Pehle Pankha Phir Bijli” (First Fan, Then Electricity), created in collaboration with Ogilvy India, narrates a heartwarming story of hope and determination. It follows a young boy who, despite ridicule, believes in the transformative power of a ceiling fan to bring electricity to his remote village. His faith is vindicated when an Adani wind turbine illuminates his village with clean energy, showcasing the tangible benefits of renewable energy initiatives. The emotional narrative underscores the Group’s vision of empowering communities and building a sustainable future.
This film is just the beginning of a larger storytelling effort. Using the hashtag #HKKDH, the campaign will unfold through a series of compelling narratives shared across television, digital platforms, and social media, highlighting the life-changing impact of Adani’s initiatives.
Speaking about the campaign, Pranav Adani, Director of Adani Enterprises Limited, remarked, “This campaign embodies the spirit of the Adani Group. While our scale and speed are unmatched, what truly defines us is our ability to touch hearts. Through these stories, we aim to showcase how infrastructure can catalyze meaningful change, creating a brighter future for millions of Indians.”
Piyush Pandey, Chief Advisor for Ogilvy India, praised the film’s approach, stating, “This is not just about showcasing technological expertise. It’s a deeply human story that captures Adani’s commitment to putting people first and creating meaningful benefits for communities.”
With this bold, narrative-driven approach, the Adani Group continues to redefine how corporate campaigns can connect with audiences, illustrating the transformative power of infrastructure in shaping a brighter, more inclusive India.
