The Business Bytes
TBB BUREAU
NEW DELHI, MAY 18, 2023
New Delhi-based AIMIL Ayouthveda added one more feather to its illustrious cap on Wednesday as its skin care products brand ‘Ayouthveda’ won the “Best D2C Brand Of The Year Award-2023” under the Omnichannel Strategy category, at D2C India, India’s largest new commerce conference organised by IndianRetailer.com (IReC) in Bengaluru.
IReC Awards recognises the achievements of India’s most successful retailer brands across multiple categories in terms of business performance, customer experience, innovation, marketing and leadership across consumption verticals and organisational functions.
Competing against many top national and international brands, Ayouthveda won the award for its unique innovation in taking Ayurveda-based beauty products directly to consumers through multiple channels like direct marketing and COCO (company-owned company-operated) outlets.
On behalf of Ayouthveda, its Founder & Director Dr. Sanchit Sharma received the coveted award.
The brainchild of Dr Sanchit Sharma, Ayouthveda helped a million people switch from harmful chemical based personal care products to safe and wonderful Ayurvedic products. Its Charcoal and Gold Facewash, Aloe Vera Gel etc. are in huge demand from all sections of beauty and health conscious people.
Speaking on the occasion, Dr. Sharma said, “The D2C range of beauty products has been well received by the customers. These products not only enhance beauty but also improve the health of skin, hair and also protect against the side-effects of harmful chemicals used in other beauty products.”
Now, there is a trend in the companies to deliver their products directly to the consumers. But some gullible consumers fail to understand the uniqueness and importance of the ayurvedic beauty products made from herbal and medicinal plants after extensive research. Ayouthveda has launched more than 100 personal and beauty care products in the market through the D2C platform which includes online sales and through select company outlets. In this process, there are no intermediaries like distributors, wholesalers and retailers between the product and the consumer, thus benefiting the company and the consumers by keeping the price of the products relatively low. In the D2C marketing strategy, the company has a high degree of accountability towards its customers, thereby ensuring superior quality of the products, added Dr. Sharma.
The Indian retail market has strong potential for growth and is on track to reach USD 1 trillion by 2027. India is the shining light in the otherwise bleak global retail scenario. This is driven by continued consumption growth and now a tapering inflationary scenario. D2C has a key role in this journey.
