The Business Bytes
TBB BUREAU
NEW DELHI, AUGUST 4, 2021
AirAsia India, a joint venture between Tata Sons Limited and AirAsia Investment Limited, on Wednesday announced a Flash Sale on routes across India.
Special sale fares are open for advance booking from 4th to 6th August for travel between 1st September 2021 and 26th March 2022.
The sale fares are bookable across all channels, and announced on AirAsia India’s new website, airasia.co.in, which promises fast bookings, fab deals and fantastic value.
The top AirAsia India Flash Sales fares include: Imphal-Kolkata and Imphal-Guwahati from Rs.914; Bengaluru-Hyderabad from Rs.1,414; Bengaluru-Goa and Goa-Hyderabad from Rs.1,614; Bhubaneswar-Kolkata from Rs.1,714; and Pune-Bengaluru from Rs.1,814.
The sale was launched in keeping with the findings from the latest AirAsia India Travel Intent Survey including respondents in July 2021, which saw an overwhelming preference for flying being the favoured mode of outstation travel, by over 90% of those planning outstation travel. The next highest was “Personal Vehicle” at 4.5% which has featured since the onset of the pandemic in March 2020, outpacing other modes like Train at 1.8% and Bus at less than 1%. The dominant purpose of travel in the last 3 months was evenly split between VFR (Visiting Friends and Relatives) and the resurgence of leisure travel, each contributing one-third of overall travel, while business travel recovered to double digit contribution, although still much lower than pre-pandemic levels.
Nearly 70% of people stated definite plans for travel in the next 3 months, with the travel purpose dominated by holiday or leisure travel in the festive season. Another 18% stated that they may travel, while only 12% of respondents did not have any plans to travel in the next 3 months. The primary concerns or drivers of confidence for the resurgence in travel remain evenly distributed among three extrinsic factors – a drop in the number of Covid cases, easing of government restrictions and being vaccinated.
