The Business Bytes
TBB BUREAU
BHUBANESWAR, JULY 12, 2021
Allen Solly, a Madura Fashion and Lifestyle initiative, has launched a brand-new range of Anti-Viral face masks with Meltblown layers and detachable 5 layered filters, providing high particle filtration; a solution to today’s double masking needs.
Manufactured in India with Swiss technology VIROBLOCKTM, Allen Solly’s washable Duo Defence Mask can be reused up to 20 gentle washes for the mask, and upto 10 gentle washes for the filter. It is developed with premium woven fabric with Antiviral finish such that users are comfortable to wear the masks for extended durations.
Elaborating on the launch, Anil. S. Kumar, COO, Allen Solly said, “It has become essential for everyone to adhere to protocols and keep themselves and their loved ones safe and secure amid the scare of spread of COVID-19. The medical fraternity too has recommended double masking, especially when moving out. That is why we at Allen Solly have developed the new Duo Defence Anti-Viral mask, in line with customer needs today.”
“Everyone should act responsibly during these times as a means to ensure the safety of not just themselves but also others around them. The Duo Defence Masks is a step in that very direction,” he added.
Available in packs of two, an Allen Solly Duo Defence Mask pack is priced at Rs 799. These masks are available to consumers across the country through exclusive Allen Solly stores as well as online via allensolly.com.
The brand has launched a campaign titled “Power of Two” for the new collection of Duo Defence Masks. The campaign is in line with the current climate, and seeks to offer customers a solution for their Double Masking requirements, whilst also providing their customers with a sense of comfort and safety.
