The Business Bytes
TBB BUREAU
BHUBANESWAR, OCT 21, 2021
Allen Solly, India’s pioneer brand in casual work-wear from Aditya Birla Fashion and Retail Ltd., unveils a new range of denims for women in diverse sizes with a brand new campaign ‘Own Your Shape’. The campaign addresses the growing concerns – “one-size-fits-all”, as women struggle to find the perfect fit denim. With the launch of new campaign ‘Own your Shape’, the brand aims to provide stylish denims for every body type.
The idea behind ‘Own Your Shape’ campaign is to break away from the stereotype of clothing or the notion of specific styles for certain body shapes and address the diverse sizes of Indian women.
This collection is one of its kind with loads of functional benefits like high waist for no gapes at waistline, better tuck, curvier denims celebrating ergonomics especially for plus size women, and more.
The ‘Own Your Shape’ Denims range is priced between Rs 1699 and Rs 2999, and the products are available across all Allen Solly outlets and on the Allen Solly website.
“Through this ‘Own Your Shape’ campaign, Allen Solly aims to accentuate that beauty comes in all shapes and sizes,” said Anil S. Kumar, COO, Allen Solly.
“The brand strongly believes that this campaign will bring positivity among women and encourage the brand to make more such products,” he added.
