The Business Bytes
TBB BUREAU
MUMBAI, JULY 6, 2021
ICICI Bank and Amazon Pay on Tuesday announced that over 2 million ‘Amazon Pay ICICI Bank credit cards have been issued so far since its launch in October 2018, making it the fastest co-branded credit card to have crossed this milestone in the country. The card, powered by Visa, on-boarded one million customers in the last nine months, with over 80% of new customers availing the card digitally.
“The milestone is a testimony to the unique benefits that the card offers to the cardholders. The list of benefits includes an always-on, unlimited reward programme, instant issuance of the card for select customers in less than 60 seconds, direct crediting of reward points to Amazon Pay balance and the contactless payment feature to help customers pay safe,” ICICI Bank said in a statement.
ICICI Bank and Amazon Pay have been continuously adding features to the card to improve customer convenience. For instance, a registered customer of Amazon.in, including those who are not customers of ICICI Bank, can apply for the card digitally, from anywhere in the country. New customers can be on-boarded by ICICI Bank through a ‘Video KYC’ facility in a safe and contactless manner.
