The Business Bytes
TBB BUREAU
BHUBANESWAR, MAR 18, 2024
Amrutanjan Healthcare, a leading name in the healthcare and wellness sector, introduces its latest innovation – the low sugar variant of Electro+, an electrolyte drink aimed at replenishing energy levels and combating dehydration and fatigue. Alongside this launch, the company has announced Indian cricket star Ruturaj Gaikwad as the brand ambassador for Electro+.
Electro+ has been meticulously formulated to offer effective cell-level hydration and electrolyte replenishment, crucial for restoring energy and fighting exhaustion. With the introduction of a low sugar variant, Electro+ continues to cater to health-conscious consumers, providing a refreshing beverage option without added sugars.
The unveiling of the low sugar variant of Electro+ coincides with Amrutanjan’s collaboration with Ruturaj Gaikwad, a rising star in Indian cricket. Ruturaj’s unwavering commitment to his sport and dedication to maintaining peak performance perfectly align with Electro+’s mission of promoting health and vitality. As the brand ambassador, Ruturaj Gaikwad will play a pivotal role in showcasing the benefits of Electro+ and encouraging consumers to prioritize hydration and electrolyte balance for overall well-being.
The brand’s new television commercial highlights the significance of Electro+ in combating dehydration and tiredness during intense physical activity. Featuring Ruturaj Gaikwad on the cricket field visibly fatigued during a drinks break, the commercial underscores the effectiveness of Electro+ in replenishing energy levels and rehydrating at the cellular level. It emphasizes the importance of Electro+ in combating exhaustion and restoring vitality, making it an indispensable companion for individuals leading active lifestyles.
Amrutanjan Health Care Limited Chairman & Managing Director S Sambhu Prasad expressed his enthusiasm for the launch of the low sugar variant of Electro+ and the partnership with Ruturaj Gaikwad, stating, “At Amrutanjan, we are dedicated to offering innovative solutions that promote health and well-being. The introduction of the low sugar variant of Electro+ underscores our commitment to meeting the evolving needs of our consumers. We are delighted to welcome Ruturaj Gaikwad to the Amrutanjan family and are confident that his association with Electro+ will resonate with audiences across India.”
Amrutanjan Health Care Limited Chief Marketing Officer Mani Bhagavatheeswaran emphasized Ruturaj Gaikwad’s role as the brand ambassador for Electro+, saying, “Ruturaj Gaikwad epitomizes the spirit of vitality and resilience, making him the perfect choice to represent Electro+. This association goes beyond mere endorsement; it’s about raising awareness and making electrolyte drinks a go-to choice for anyone seeking an effective way to stay energized and combat fatigue throughout their day. Ruturaj’s dedication to peak performance makes him the perfect voice to remind consumers about the importance of prioritizing hydration and electrolyte balance.”
Expressing his excitement about the association, Ruturaj Gaikwad commented, “I am extremely delighted to be partnering with Amrutanjan Healthcare for their brand Electro+. Hydration and energy maintenance are crucial not only for athletes like myself but for everyone in their daily routines. Ensuring adequate electrolyte balance is essential for peak performance and overall health, whether one is hitting the field or managing daily tasks. I am glad that we have a solution from Amrutanjan Electro+ for that. I hope more people will now be aware that staying well-hydrated not only boosts mood, memory, and attention but also contributes to overall well-being.”
Electro+ is now available in the market in both regular and low sugar variants, offering consumers a refreshing beverage option to combat fatigue and replenish energy levels.
