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Amway forays into skin nutrition segment with launch of Artistry Skin Nutrition line



Amway India has announced the repositioning of its premium skincare brand Artistry by foraying into skin nutrition with Artistry Skin Nutrition line in India.

In the first phase of the launch, the company introduced an anti-aging range of renewing and firming solution sets. The new range goes beyond skincare to deliver skin nutrition fusing the power of science and nature.

“These products are enriched with plant-based botanicals from Nutrilite farms and are a paraben-free, vegan skincare line powered by cutting-edge skin science and better manufacturing processes to ensure they are pure, safe, and effective,” the company said in a statement.

Talking about the repositioning of the brand and the new launch, Amway India CMO Ajay Khanna said, “The health-conscious consumers of today are increasingly looking for products that are enhanced with nutrients. Leveraging our expertise in nutrition with Nutrilite, a brand backed by a rich legacy of over 80 years on the plant-based approach to supplementation, it was a natural progression for us to present this skincare range derived from the best of science and best of nature with the powerful botanicals from our Nutrilite farms revealing visibly Healthy beauty. We are delighted to introduce the first phase of the Artistry Skin Nutrition line, which includes an anti-aging range of seven products that has a blend of Nutrilite and Artistry skin science expertise.”

The Anti-aging market in India is estimated to grow at a CAGR of 8.84 per cent in the next five years which indicates immense potential for this segment, said Khanna.

He further said, “With more than 80 per cent of Indian consumers preferring beauty products with a combination of chemical-free, vegan, and plant-based claims, there is a huge potential market for quality, healthy beauty products in India.With our rich expertise in Nutrition, we are confident that this new range of products will address the unmet skincare needs of our discerning consumers.”.

Amway India will be supporting the launch of the Artistry Skin Nutrition line with educational sessions for the Amway Direct Selling Partners, alongside a PR and socialmedia campaign focused on creating awareness of the category among the health-conscious consumers in the beauty space.

Artistry Skin Nutrition line, includes an anti-aging range of seven products, that has a blend of Nutrilite and Artistry skin science expertise. These include Renewing Foam Cleanser, Renewing Softening Toner, Renewing Reactivation Cream, Renewing Reactivation Day Cream SPF 30, Renewing Reactivation Day Lotion SPF 30, Renewing Reactivation Eye Cream, and Firming Ultra Lifting Cream. 

Priced between The price INR 2699 and INR 6665, the Artistry Skin Nutrition Renewing and Firming Solution Sets are sold exclusively by Amway Direct Selling Partners across India.

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