The Business Bytes
TBB BUREAU
BHUBANESWAR, FEBRUARY 8, 2022
Continuing to solidify its leadership in the health and immunity space through constant product innovation, leading FMCG Amway India has introduced a range of nutrition supplements in trendy, tasty, convenient and simplified formats like flavorful gummies and mouth dissolving jelly strips under its flagship brand ‘Nutrilite’. The range is power-packed with essential nutrients for overall health, immunity, bone health and eye health.
Designed to suit modern lifestyles, especially of the busy young millennials, this range of on-the-go nutrition supplements is all set to further strengthen Amway’s nutrition portfolio. Understanding the busy lifestyles of the millennials today, Amway has formulated the on-the-go nutrition solutions to meet their everyday nutrition needs.
Currently, the range comprises three products – Seize the Day, strawberry flavored gummies containing vitamins and minerals to support overall health and immunity, D-fence – mouth dissolving jelly strips containing Vitamin D3 to support bone health and immunity, and I Candy gummies containing Lutein and Zeaxanthin to support eye health.
Announcing the launch, Amway India CEO Anshu Budhraja said, “The launch of this new range under Nutrilite is a defining moment in the evolution of the brand. We aim to amplify the use of supplements in maintaining a healthy life with these fun and convenient nutrition formats which are designed to meet your nutritional requirements.”
Today, with the youth spending time mostly indoors, leading to sunlight deprivation and deficiency in Vitamin D, and with prolonged exposure to blue light radiation from various digital devices, it is equally important to address the need to maintain bone health and eye health as well along with maintaining overall health and immunity. “Understanding this need, we have so far introduced gummies and jelly strips packed with essential nutrients to benefit the targeted conditions. The range is specially designed to complement today’s fast-paced lifestyles of the young millennials who are always on the go,” added Budhraja.
“Giving impetus to our focus in the areas of personalized and simplified nutrition, especially for the youth, we expect this new range to meet their expectations and everyday nutrition needs and thereby contribute significantly to our overall nutrition category,” he said further.
Betting big on product quality and innovation as one of its key growth drivers, Amway India continues to lay focus on offering differentiated products from its nutrition portfolio. The new range of supplements in these innovative formats with no harmful additives and preservatives is fresh addition, keeping pace with the changing consumer preferences.
Commenting on the launch, Amway India CMO Ajay Khanna said, “Our latest offering of supplements in these innovative formats is best defined as cool, trendy and simplified nutrition from Amway powered by our flagship brand Nutrilite to address the nutrition needs of the new generation consumers. As per recent reports, 48% of consumers do not consume supplements because of lack of tasty formats and a massive 73% of the potential audience are open to considering gummies as a suitable format. This is led by factors such as busier lifestyles, rising disposable income and increased focus on preventive solutions. Also, the youth today are well informed, aware and conscious about the fact that their regular diet is not enough to meet the nutritional requirements. This is leading to a growing interest among them for nutritional supplements. But they are always on the go and thus, look for formats that are effective yet easier and tastier to consume and which seamlessly fit into their day-to-day consumption. Therefore, this new range of supplements by Nutrilite in gummies and jelly strips formats is one of the most promising ways to address the rising demand for convenient, tasty and simplified nutrition. The supplements are tailor-made to meet the essential health and wellness needs of modern lifestyles.”
“Nutrilite, has championed the plant-based approach to supplementation for over 80 years offering highest levels of Purity, Safety, and Potency adding to the efficacy of the product, which is the key product differentiator, and owing to its strong legacy and equity in the market, we are confident that our innovative offering will certainly cater to the evolving needs of our modern consumers,” he added.
Committed to helping people live better, healthier lives, Amway India continues to strengthen its foothold in the health and immunity domain through consistent product innovation and unique seed-to-supplement product development under Nutrilite – the world’s No. 1 selling vitamins and dietary supplements brand. All Nutrilite products are backed by Amway’s strong legacy of scientific research, making them an effective way to maintain one’s health. Seize the Day multivitamin and mineral gummies, D-fence Vitamin D3 jelly strips and I Candy Lutein and Zeaxanthin gummies are available in packs of 60 gummies or jelly strips and are priced at Rs 799, Rs 630 and Rs 629 respectively. These are available for sale exclusively through Amway Direct Sellers /Retailers across India.
