The Business Bytes
TBB BUREAU
BHUBANESWAR, JUNE 14, 2021
Amway India, one of the country’s leading FMCG direct selling companies, today announced the launch of its Nutrilite Vitamin C Cherry Plus intended for individuals with weakened immunity that comes with the benefit of extended-release technology. The Nutrilite Vitamin C Cherry Plus provides steady release of Vitamin C into the body for over 8 hours as it is formulated with Extended-Release technology, to provide all-day immune support.
“Today we find ourselves reprioritizing our nutrition and immunity needs as we continue to fight Covid-19 pandemic while making appropriate lifestyle changes…The global health crisis has resulted in a spike in demand for health and nutrition supplements and Vitamin C is one of them as it is known for its immunity supporting properties. Adults Vitamin C market in India was close to Rs 185 crore in 2020 and is growing with CAGR of 15 percent. Looking at the growth trend and with the extension of our existing range of products under the nutrition and immunity category, with Nutrilite Vitamin C Cherry Plus targeted for population with specific need we are targeting to generate more than Rs. 100 crore in revenue by 2025,” said Anshu Budhraja, CEO, Amway India.
Nutrilite Vitamin C Cherry Plus is made with the plant-based source of Vitamin C like Acerola Cherries, which are one of nature’s most concentrated sources of Vitamin C grown in Company’s own organic farms in Brazil. A daily serving of one Nutrilite Vitamin C Cherry Plus tablet provides Vitamin C (400 mg) equivalent to 9 oranges or 8 lemons.
“Vitamin C is known to provide immunity supporting benefits along with its known antioxidant properties. Nutrilite’s new Vitamin C Cherry Plus provides slow, steady release of Vitamin C in the body for 8 hours as it is formulated with extended-release technology for improved utilization of Vitamin C for an all-day immunity support. The product is made with the plant-based source of Vitamin C like Acerola Cherries, which are one of nature’s most concentrated sources of Vitamin C grown in our own organic farms in Brazil. This product is intended for those adults who have a weakened immunity,” said Ajay Khanna, CMO, Amway India.
Priced at Rs 1200, Nutrilite Vitamin C Cherry Plus will be sold exclusively by Amway Direct Sellers/Retailers across India.
