The Business Bytes
THEBUSINESSBYTES BUREAU
BHUBANESWAR, FEBRUARY 3, 2025
Anchor Oral Care, a prominent brand under Anchor Consumer Products, has taken a significant step to strengthen its foothold in Odisha by appointing renowned Odia actor Archita Sahu as its brand ambassador. This move reflects the brand’s deep commitment to expanding its reach and enhancing its market presence in the state, which is a key focus for Anchor.
With this partnership, Anchor aims to increase its visibility and broaden its distribution network across the region. The brand’s expansion aligns with the growing demand for high-quality oral care solutions among Odia consumers, underscoring the importance of offering superior products tailored to local needs.
To support its growth in Odisha, Anchor Oral Care has launched two innovative campaigns that highlight its premium product offerings, including its flagship Anchor Red Toothpaste. The new campaigns, “Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha,” are specifically designed to resonate with the Odia audience.
L-R – Sandeep Abbhi, Marketing Head, Asit Roy, Sr. VP – Sales, Karan Shah, Director, & Kunal Shah, Creative Director along with new brand ambassador Archita Sahu
The first campaign, Laal. Kamaal. Bemisaal, focuses on the multiple benefits of Anchor Red Toothpaste, which is enriched with 10 Ayurvedic benefits from 6 core ingredients. The campaign showcases the toothpaste’s effectiveness in promoting stronger teeth and healthier gums, while also emphasizing its superior taste—a key factor for family-oriented consumers.
The second campaign, Naye Zamane Ki Nayi Suraksha, features Archita Sahu and highlights the importance of complete oral care for modern families. This campaign positions Anchor Oral Care as a scientifically advanced, ethical brand, offering 100% vegetarian products that promise whiter, stronger, and healthier teeth.
Karan Shah, Director of Anchor Consumer Products, said: “Odisha is a priority market for us, and we are committed to offering high-quality, effective oral care solutions. Partnering with Archita Sahu marks a milestone in our journey, and we are confident that her influence will help raise awareness about oral health across the state.”
Kunal Shah, Creative Director at Anchor, explained: “With these new campaigns, we aim to establish a culturally relevant narrative that resonates with Odia consumers. Our goal is to not only highlight the quality of our products but also to foster trust in holistic oral health.”
Archita Sahu, expressing her excitement, said: “I am thrilled to be associated with Anchor Oral Care. The brand is committed to providing modern, effective solutions for families, and I am proud to be part of this important initiative to promote oral health.”
Asit Roy, Senior Vice President of Sales at Anchor, emphasized the importance of Odisha in the brand’s overall strategy: “Our partnership with Archita Sahu and these new campaigns will help us deepen our engagement with consumers in Odisha, expanding our reach and further solidifying our market position.”
Sandeep Abbhi, Marketing Head at Anchor, added: “Archita is an icon in Odisha, with a deep connection to Odia families. Her credibility and influence make her the ideal face for our brand. In addition to the TVC, Archita will be actively involved in various consumer engagement activities, further strengthening our bond with the audience.”
Anchor Oral Care’s offerings, including Anchor Red Toothpaste, cater to the growing preference for herbal and natural oral care products in Odisha. The brand’s use of trusted Ayurvedic ingredients such as Tulsi, Tomar, Laung, Sunthi, Pipali, and Pudina appeals to local consumers who value both efficacy and safety. With a commitment to 100% vegetarian and globally certified formulations, Anchor Oral Care is poised to become a household name in Odisha, delivering effective solutions for families seeking complete oral protection.
