The Business Bytes
TBB BUREAU
ANGUL, JANUARY 7, 2021
During his visit to the Women Livelihood Center set up by JSPL Foundation, the CSR Arm of Jindal Steel & Power Ltd (JSPL), at Village Bada Mahitala under Chhendipada Block, Angul Collector Siddharth Shankar Swain lauded the initiatives taken by the Foundation to empower rural women.
The Collector visited mushroom spawn making, mushroom cultivation, herbal spa products, jute product manufacturing, low cost sanitary napkin making, incense stick making and various food product manufacturing units run by women self help groups (SHGs) and supported by JSPL Foundation in collaboration with ORMAS, Odisha Livelihood Mission and Mission Shakti.
He also interacted with the members of the women SHGs and producers and appreciated JSPL Foundation for its initiatives to empower women. The enthused women folks narrated their experience of association with the centre.
Swain assured to support some of the initiatives for attaining a higher scale of production and sale through collaborations and market linkage with better branding, packaging and producing premium products which are in demand. He discussed the scope for co-branding spa products with the start-up companies dealing with similar products.
The Collector also elaborated on developing clusters on farm-based organic products and value addition of the same. He agreed to provide an outlet for the products’ sale at Angul District Headquarter.
During the visit, Swain suggested that JSPL Foundation should attend the district level meeting for livelihood promotion for better collaboration and partnership which can create models for income generation and livelihood promotion of rural women, contributing to their empowerment.
Jan Jeevika Kendra is a special initiative by JSPL Foundation to promote women entrepreneurship and facilitate their empowerment through various income generation activities. About 160 women from the nearby villages are utilising their free time to earn supplemental income for the family on a sustainable basis. The Foundation supports the women SHG members through seed capital, training, capacity building, zero cost revolving fund for working capital and market linkage.
On Thursday, Collector Swain also visited Adruta Children home at Angul which provides shelter to 150 orphan and abandoned children. He appreciated JSPL Foundation for supporting the shelter home with nutritional supplements and construction of a hostel building and a multipurpose hall.
The Collector said that the projects and the deep driven initiatives of the JSPL Foundation are praiseworthy and is a model for the development sectors and organisations.
