The Business Bytes
TBB BUREAU
BHUBANESWAR, DEC 09, 2022
The exteriors of a house are often exposed to heat, dust and harsh weather conditions which diminish the beauty of the walls when the paint fades or wears off. Asian Paints Apex DustProof checks all boxes in preventing any loss or damage to the beauty of a home’s exterior walls.
The new campaign by the paint and décor giant drives home this point with wit. The commercial focuses on how Asian Paints Apex DustProof emulsion is the ultimate paint solution to fight off any dust storm and to protect home walls from harsh weather conditions.
Speaking on the new TVC, Asian Paints Limited MD & CEO Amit Syngle said, “Every individual endeavours to maintain the beauty of their homes throughout their lives. However, accumulation of dust can deteriorate the exterior of one’s homes leading to fading of colour. With Asian Paints Apex DustProof, consumers can protect their home exteriors from the effects of dust while retaining its beauty for a longer period of time. Through the new film for Apex Dustproof, this product proposition has been communicated in a humorous way.”
