The Business Bytes
BHUBANESWAR, JULY 27 (TBB BUREAU): Today, Ather Energy achieved a significant milestone by launching its eagerly anticipated family scooter, the Rizta, at an extravagant event in Bhubaneswar. The “Meet Rizta” event not only introduced the innovative new scooter but also unveiled Ather’s cutting-edge Halo helmet, signaling a new era in electric mobility.
In front of an enthusiastic audience of electric vehicle enthusiasts and community members, Ather Energy delivered 40 units of the Rizta family scooter, highlighting its dedication to meeting the evolving needs of Indian families. The event featured immersive experience zones, allowing guests to explore Ather’s advanced technology and design philosophy firsthand.
Ravneet Singh Phokela, Chief Business Officer at Ather Energy, expressed his excitement about the launch, stating, “Bhubaneswar, with its focus on family-centric markets, is an ideal launchpad for our first family scooter, the Rizta. We are delighted by the positive response from customers here and look forward to continuing our journey of innovation and sustainability.”
The Rizta, available in two models—Rizta S and Rizta Z—with multiple variants, offers impressive features tailored for family comfort and safety. With a spacious design, ample storage, and advanced ride-assist technologies, the scooter aims to redefine urban commuting. Safety innovations like SkidControl and integrated smart features enhance the riding experience, making the Rizta a compelling choice in the electric scooter market.
Ather Energy has strategically expanded its presence in Odisha, with numerous Experience Centers and 40 fast-charging stations (Ather Grids) across the state, ensuring widespread accessibility and support for electric vehicle users.
Bookings and test rides for the Ather Rizta have commenced, with deliveries scheduled to begin soon. The scooter is competitively priced, starting from Rs 96,129 (ex-showroom Bhubaneswar), underscoring Ather’s commitment to making premium electric mobility accessible to all.
