The Business Bytes
TBB BUREAU
MUMBAI/BHUBANESWAR, JULY 22, 2021
German luxury car maker Audi on Thursday made a giant leap in its journey of electric mobility with the launch of three all-electric SUVs in India under its e-tron range with prices starting from Rs 99.99 lakh.
The three all-electric SUVs — e-tron 50, e-tron 55 and e-tron Sportback 55 — are priced at Rs 99.99 lakh, Rs 1.16 crore and Rs 1.18 crore (all prices ex-showroom) respectively, Audi India said in a statement.
Commenting on the launch of the e-tron brand in India, Audi India Head Balbir Singh Dhillon said, “We are launching not one, but three electric SUVs that begin our electrification journey. The Audi e-tron 50, the Audi e-tron 55, and the Audi e-tron Sportback 55 are the perfect confluence of luxury, zero emissions, performance and everyday usability.”
“With the three offerings, we have a proposition for every type of EV customer in the small but growing luxury SUV space. To ease the transition to electric mobility – we are offering several benefits and packages including after-sales, charging and ownership. To take it a step forward, we are also offering a best-in-class 3-year buyback. This is just the start of Audi India’s electric journey and you will hear from us very, very shortly on our next EV offering,” he added.
Stating that this is just the start of Audi India’s electric journey, Dhillon said very shortly the company will also announce its next EV offering.
The e-tron 55 and e-tron Sportback 55 have dual electric motors that deliver up to 300 kW of power with 664 Nm of torque, and can accelerate from 0 to 100 km/h in 5.7 seconds. These are equipped with a 95kWh lithium-ion battery that enables a 359-484 km range (WLTP – Worldwide Harmonized Light Vehicle Test Procedure) on a single charge.
On the other hand, the e-tron 50 has a dual motor with a combined power of 230kW. It has a 71kWh lithium-ion battery with 264-379 km range (WLTP).
These SUVs have charging ports on both sides, allowing flexibility in terms of parking,
Audi India said, adding the e-tron 55 and e-tron Sportback 55 have a combination of AC charging up to 11kW and DC charging up to 150 kW.
The e-tron 50 has a combination of AC charging up to 11 kW and DC charging up to 120 kW, it added.
Customers, who buy any of the three electric SUVs in 2021, will receive a complimentary wall box AC charger in addition to the 11kW charger that comes standard with the car, the company said.
Early bird customers can avail of complimentary charging through 2021 at any Audi India dealership that is equipped with the charging facility, it said adding key Audi India dealerships will be equipped with a 50kW fast charger in a phased manner.
Over 100 chargers will be installed across 75 key cities in the country, the company said adding its dealers will offer, at cost, their charging facilities to all other brand electric car customers.
Audi India offers standard warranty of 2 years and high voltage battery warranty of 8 years or 1.6 lakh km, whichever is earlier along with options for extended warranty across a period of 2+2 years or 2+3 years.
The company also offers complimentary 5-year roadside assistance to customers of these electric SUVs.
“Globally, the Audi e-tron and Audi e-tron Sportback continue to be the top-selling electric SUVs. There is a clear road map towards sustainable mobility and as Audi India; we are committed to developing an EV ecosystem. We have agreements in place that cover aspects, right from setting up charging infrastructure to end-of-life battery recycling. The future is electric and Audi India is ready for it,” concluded Dhillon.
