The Business Bytes
TBB BUREAU
DELHI, FEBRUARY 22, 2022
Bharat Matrimony, India’s leading matrimony service, today announced “Pehle Padhai Phir Shaadi” – a social initiative to empower girls to choose education over marriage.
Through this initiative select girl students from Jaisalmer, Rajasthan, who will complete 12th standard this year, will receive scholarships to help them pursue their dreams through college education.
Jaisalmer’s walls are decorated with beautiful paintings of wedding art. But, behind this, is astark reality. The city is a part of Rajasthan which has low adult literacy rates among girls in the country.
The reason is simple – the girls are often made to choose marriage over education.
Through “Pehle Padhai Phir Shaadi”, an initiative to drive social change, Bharat Matrimony is encouraging parents to empower their daughters with freedom to think, choose and take this life-changing decision between education and marriage. Not stopping there, Bharat Matrimony is creating a special Shiksha art inspired by the wedding wall graffiti, which celebrates and announces this key choice.
Murugavel Janakiraman, Founder and CEO – Matrimony.com, says, “As a brand in the forefront of empowering women, Bharat Matrimony is constantly trying to break new ground and change the social perspective about women, relationships and marriage. We believe “Pehle Padhai Phir Shaadi” will drive social change by encouraging girls to choose education first. Let’s not forget that educating a girl is like educating the family.”
MS Dhoni, former Indian captain and brand ambassador for Bharat Matrimony, says, “I’m very proud to be associated with Bharat Matrimony’s #PehlePadhaiPhirShaadi initiative to transform the future of girls by empowering them to make the choice between education and marriage.”
Bharat Matrimony’s “Pehle Padhai, Phir Shaadi” initiative was executed in collaboration with the Dentsu Group.
