The Business Bytes
Mumbai, August 1, 2024 (TBB Bureau): Blue Dart Express Ltd., South Asia’s premier express air, integrated transportation, and distribution logistics company, proudly announces its collaboration with the Swades Foundation to revitalize Safed Musli cultivation in Nashik as part of its Corporate Social Responsibility (CSR) efforts. This joint initiative has significantly enhanced farmer incomes and provided an innovative solution for crop diversification.
Safed Musli (Chlorophytum borivilianum), a high-value tuber crop renowned for its medicinal properties—such as enhancing vitality, boosting immunity, and addressing gynecological disorders—had been critically endangered due to unsustainable collection and habitat loss. The tropical climate and altitude of Surgana taluka in Nashik create an ideal environment for cultivating this valuable herb. However, the high cost of planting material had deterred widespread cultivation.
The Swades Foundation, a grassroots organization dedicated to rural empowerment, partnered with Blue Dart in FY 2023-24 to conduct a pilot program involving 82 households in Nashik, each cultivating Safed Musli on 5 gunthas (5,000 sq feet) of land. Through comprehensive training and support from Swades, farmers were introduced to Safed Musli cultivation, provided with high-quality planting material, and guided throughout the crop cycle to the post-harvest stage. The results were remarkable, with farmers achieving a yield valued at Rs. 1,200 per kilogram, leading to an income of Rs. 28,575 per household.
Following the pilot program’s success, approximately 60% of the participating farmers planned to expand their cultivation area to 20 gunthas (20,000 sq feet) this year. This expansion is expected to generate an income of Rs. 1-1.2 lakhs over a 3–4-month period in FY 2024-25. The crop not only enhanced soil health through diversification but also provided a substantial income boost, helping uplift farmers in the poorest-of-the-poor (POP) category.
The initiative’s success has driven demand for Safed Musli cultivation across Swades geographies in Nashik. In FY 2024-25, the program aims to reach 54 Gram Panchayats in four blocks of Nashik, engaging 800 more farmers. Additionally, Swades Foundation plans to establish a first-of-its-kind Farmer Producer Company (FPC) dedicated exclusively to Safed Musli.
