The Business Bytes
TBB BUREAU
GURUGRAM, JAN 10, 2023
BMW India has launched the new BMW 3 Series Gran Limousine in the country. Locally produced at BMW Group Plant Chennai, the car is available in both petrol and diesel variants at all BMW India dealerships.
The new BMW 3 Series Gran Limousine takes on the position of the longest, most spacious and comfortable car in its segment. It offers superlative luxury, extraordinary driving dynamics and incredible innovations.
Vikram Pawah, President, BMW Group India said, “The immensely successful BMW 3 Series Gran Limousine possesses all those special qualities that the heart of Indian luxury consumers desires. Its unique blend of dynamic sportiness for the driver and unmatched luxury for passengers makes it unique in its segment. The new 3 Gran Limousine is all set to take a grand leap forward with its refreshed design, an extensively modernised spacious ambience, and numerous advances in the areas of digitalisation. Pioneering BMW ConnectedDrive technology and the most powerful engine in its class distinguish it from the rest. It delivers Sheer Driving Pleasure and indulges in superlative luxury, making it a perfect choice for individuals as well as the family.”
The locally produced new BMW 3 Series Gran Limousine is available in one diesel variant and one petrol variant. The ex-showroom prices are:
BMW 330Li M Sport – INR 57,90,000
BMW 320Ld M Sport – INR 59,50,000
The new BMW 3 Series Gran Limousine is available in four exciting metallic paintworks – Mineral White, Skyscraper grey, Carbon Black and Portimao Blue. The choice of upholstery combinations includes Leather Vernasca Cognac, Black and Mocha, and Black.
BMW 360° financial services offers attractive monthly outflow starting from INR 59,999, assured buy-back plan up to five years with flexible term-end options.
The enhanced exterior body design features are more expressive and powerful than ever. The chrome-double bars on the BMW Kidney Grille highlight the bold sporty appearance of the new BMW 3 Series Gran Limousine. The standard full-LED headlights are now much slimmer, with clear contours and daytime driving lights arranged in an inverted L shape to create a harmonious and modern look. The outer daytime driving light elements also serve as turn indicators. The unique character in long-wheelbase guise stems from an extra 110 millimetres of wheelbase and the associated increase in seating comfort and legroom in the rear compartment. Encompassing an exterior length of 4,823 millimetres and a 2,961-millimetre wheelbase, the exterior dimensions of the new BMW 3 Series Gran Limousine outstrip those of any other car in its class. The model’s stretched silhouette underscores its inherent elegance and hints at the enviable spaciousness of the interior. The M Sport package additionally includes a bespoke configuration for the interior, with features such as an anthracite-coloured headliner, an M leather steering wheel, M-specific seat surfaces and interior trim strips in the new Aluminium Rhombicle Anthracite finish creating a sporting ambience.
