The Business Bytes
TBB BUREAU
GURUGRAM, JUNE 24, 2022
The new BMW M340i xDrive 50 Jahre M Edition has been launched in India today. Locally produced at BMW Group Plant Chennai and priced at Rs 68.90 lakh, the new exclusive edition can be booked through shop.bmw.in from today onwards.
BMW India celebrates 50 years of BMW M with the launch of its first special edition. The new BMW M340i xDrive 50 Jahre M Edition sets new standards of performance attributes that will satisfy and impress auto enthusiasts. Engineered by BMW M, it delivers a concentrated distillation of the 3’s sporting essence and unleashes its full dynamic potential. It flawlessly embodies BMW M’s pure passion for motorsport and delivers maximum performance to provide the ultimate adrenaline rush for the drivers.
The exterior design lends an exceptional sporty character and is exclusively available in BMW Individual paintworks – Dravit Grey and Tanzanite Blue. The large BMW Kidney Grille mesh inserts are framed by a single surround and split up by wide bars that link to the headlight units. It is further underscored by the exclusive 50 Jahre M edition elements such as High-Gloss Black Kidney Grille, elements in Jet-black including window surround, mirror caps, 19-inch M light alloy wheels, 50 Jahre M roundel in front rear and wheel hub caps. The car features the Adaptive LED headlights with BMW Laserlight which offers variable illumination of the road ahead.
The interior is designed to accentuate cabin spaciousness and the driver-focused cockpit. The sport seats with M-specific upholstery in a Sensatec/Alcantara trim provide excellent lateral support and have a great range of adjustment. The Anthracite BMW Individual roof liner, BMW Individual High-Gloss Shadow Line elements, M leather steering wheel with shift paddles, M seat belt and interior Individual trim strips in Piano Black and Galvanic embellisher adds to the cabin’s performance-oriented ambience. Ambient Lighting with six dimmable light designs creates an atmosphere for every mood while Automatic 3 zone A/C further enhances the in-cabin experience. Welcome Light Carpet, which is projected from the side sill, welcomes passengers in glamorous style.
The car is powered by 2,998 cc straight-six petrol engine which produces an output of 387 hp and 500 Nm maximum torque. It is accompanied by a characteristic sound thanks to the M Sport exhaust unit. The car completes the sprint from 0 to 100 km/h in 4.4 seconds, making it the quickest car to be produced in the country.
The car features BMW xDrive, the intelligent all-wheel drive technology and exclusive suspension components from BMW M GmbH such as the M Sport suspension, variable sport steering, and M Sport brake ensure precise handling and remarkable agility. The M Sport differential optimises traction and driving stability for different road surfaces, when changing lanes, and when accelerating out of a bend at a high speed.
A host of BMW ConnectedDrive technologies continue to break the innovation barrier in automotive industry such as BMW Live Cockpit Professional, BMW Virtual Assistant, BMW Gesture Control, Wireless Apple CarPlay/Android Auto. Other key features include BMW Head-Up Display, Parking Assistant with Rear View Camera, Reversing Assistant, BMW Efficient Dynamics and Harman Kardon Surround Sound system.
