The Business Bytes
THEBUSINESSBYTES BUREAU
BENGALURU, FEBRUARY 17, 2025
Reliance Consumer Products Limited (RCPL) has announced its partnership with JioStar as a ‘Co-Powered By’ sponsor for the upcoming TATA Indian Premier League (IPL) 2025. This strategic collaboration is set to elevate Campa’s brand presence across TV and digital platforms, further cementing its position within India’s most-watched sporting event.
With the TATA IPL continuing its dominance as a cultural phenomenon, Campa will gain unprecedented visibility across the Star Sports Network, including regional language channels, and the JioStar streaming platform. This partnership ensures that Campa’s brand reaches millions of cricket fans nationwide, creating an unmatched level of engagement for the brand.
Ketan Mody, COO of Reliance Consumer Products Limited, expressed enthusiasm about the partnership, saying, “Our collaboration with JioStar for TATA IPL is a natural extension of our commitment to cricket. The co-powered sponsorship allows us to amplify our presence on India’s biggest stage, while showcasing our diverse portfolio of beverages. This opportunity to engage with millions of cricket fans will not only drive brand loyalty but also fuel excitement across the country.”
Ishan Chatterjee, Head of Business, Sports Revenue, SMB & Creator at JioStar, shared his excitement about the partnership, stating, “We are thrilled to welcome Campa as a key sponsor for TATA IPL 2025. This partnership strengthens our shared commitment to delivering high-impact brand engagement during India’s biggest cricketing spectacle. We look forward to creating memorable experiences for millions of fans, leveraging JioStar’s reach alongside Campa’s longstanding legacy in the beverage space.”
Having already established a strong presence in the cricket ecosystem through partnerships with the BCCI and multiple IPL teams over the past two years, Campa’s expanded sponsorship marks a new chapter in its dedication to the sport. This partnership reaffirms the brand’s commitment to delivering immersive fan experiences, while deepening its connection with cricket fans across the nation.
The partnership will feature exclusive co-powered sponsorship across both TV and digital platforms, ensuring maximum brand exposure for Campa. Live match integrations will provide fans with branded moments, integrating CGI activations and innovative digital experiences that will enhance fan engagement. Additionally, the TATA IPL 2025 season will mark the debut of two new products from Campa’s beverage portfolio: Raskik Gluco Energy and Spinner.
As TATA IPL 2025 approaches, this expanded partnership positions Campa to redefine brand engagement, maximize consumer reach, and create an unforgettable impact throughout the season.
