The Business Bytes
TBB BUREAU
NEW DELHI, NOV 4, 2022
DS Spiceco Private Limited has launched a new campaign for its Catch Salts & Spices brand for which it has roped in actors Akshay Kumar and Bhumi Pednekar.
The campaign, conceptualised by Dentsu Creative, will highlight its new positioning ‘Kyunki Khana Sirf Khana Nahi Hota’.
Peaking on the new campaign, Akshay Kumar said, “We Indians not just enjoy food, we relish it. I am pleased to be a part of the brand, Catch Salts & Spices, and its new campaign. Food, for me, has always held a larger meaning. It is a delight to portray this emotion on screen.”
“I believe that the way to someone’s heart is through food and hence resonate with the thought of Kyunki Khana Sirf Khana Nahi Hota,” said Bhumi Pednekar.
Sandeep Ghosh, Business Head of the Company, said, “Spices are the soul of Indian cuisine. We as a brand want to own the consumers’ kitchen with our range of spices. The new campaign would bring out different nuances of consumer’s interactions with food. I am delighted to welcome Akshay and Bhumi, who have elevated our proposition with their performance.”
