The Business Bytes
TBB BUREAU
BHUBANESWAR, NOV 23, 2021
Century LED Ltd. has announced the appointment of iconic cricketer and former Indian captain Sourav Ganguly as the Brand Ambassador for its Magik range of LED lighting products with the hope that the association with Ganguly will help reinforce the brand in a more concrete way.
Kolkata-headquartered Century LED Limited is a leading LED lights manufacturer in India which provides next-generation LED lighting solutions under the brand Magik, ranging from decorative lights to task lighting solutions. Magik provides an exclusive collection of products that have an aura. The company strives to understand customers’ need and offer solution-based products, which is best in class, consumer-centric.
“We are proud to have Mr. Ganguly on board as our brand ambassador for Magik Lighting. He is a leader and a game-changer, he has not slowed down but continues to inspire his generation,’ said Anirudh Kajaria, Managing Director, Century LED Ltd.
“At Magik, we believe in the constant evolution of technology as the needs of our customers keep evolving. Along with providing the best technology, our focus is also on providing personalized solutions, and ensuring the highest degree of productivity, convenience and efficiency for our esteemed customers,” he added.
On his association with Magik, Sourav Ganguly said, “I am a passionate sportsman and in the last few years I have rediscovered my passion for things other than sports. I have always lived an active life and I want to continue to do so. Lighting is a powerful thing and proper lighting according to the environment makes you feel safe, comfortable and allows you to enjoy the surroundings at their full potential. I am glad to be associated with a brand like Magik which has helped millions of people improve their quality of life.”
Keeping in line with the vision of ‘Make in India’ initiative, most of the products are manufactured at their own state-of-the-art manufacturing unit, located in West Bengal. The state-of-the-art factory, running under the supervision and scrutiny of industry leaders produces a wide range of indoor, outdoor and smart lighting solutions. The manufacturing unit houses a NABL accredited laboratory, that contains the capability of providing ample, variety testing; thereby the company continues to maintain high-quality product standards. Multiple production lines availability has enabled the factory to simultaneously produce a wide variety of products. Each production line is geared with highly sophisticated machines that boosted quality and efficiency.
The company’s R&D center located in Kolkata has a significant contribution to the company’s success by designing innovative and rugged products, for its own brands as well as for OEM business. These products come with hi-tech additional features like tunable color temperature, remote control operation, APP-based operation as well as voice commands. The R&D division follows stringent quality control and ensures the products have the highest efficacy, highest life expectancy, and unmatched capabilities
Currently, Magik is present in all the geographies with more than 20,000+ outlets, along with 300+ channel partners and planning to expand further as well.
