The Business Bytes
TBB BUREAU
BHUBANESWAR, APRIL 12, 2022
Crompton Greaves Consumer Electricals Ltd. adds another innovation to its cooling ecosystem with the launch of Cool Breeze Desert Cooler Series. With superior cooling performance, advanced technology and distinctive consumer-friendly features, this latest range by Crompton promises an indulgent, cool summer filled with comfort and ease.
With an aim to enhance the overall consumer experience, Crompton has launched its new range of air coolers which delivers ‘Jaldi Cooling’ called the Cool Breeze Desert Coolers.
Presenting a unique set of Cool Breeze models to beat the heat this summer, Crompton’s latest range is crafted for cooling comfort with modern aesthetics. Designed to deliver the best-in-class instant cooling even on the hottest day, the features include:
• Superior Cooling Performance – The air cooler with its high air delivery performance and an air flow of 55 ft. throws a cool breeze up to 5000 m3/hr& consumes only 200W.
• Everlast Pump – Helps in preventing jamming issues in the cooler even with hard water, thus ensuring durability of the pump
• 4 Way Air Deflection – Helps in adjusting the direction of air according to your need and quickly cools every corner of your room
• Ice Chamber – Equipped with an ice chamber, the cooler ensures to throw cool air with a boost of ice like cooling
• Honeycomb Pads – Get prolonged cooling and superior comfort with honeycomb pads that offer superior cooling for a longer period
• Easy Cleaning & Hassle-free Maintenance –Equipped with easy to open side panels for hassle-free cleaning & maintenance.
• Inverter Compatible – Inverter compatibility for uninterrupted cooling allowing you to experience cool air even during power cut.
• Motor with Overload Protection– Ensures the safety of the motor and pump
• Auto Swing Vertical Louvers – Equipped with auto swing louvers with motorized vertical louver movement, the air cooler oscillates to cool up the entire room.
• Warranty – 1-year Domestic Warranty of Electrical components
Speaking about the latest innovation, Sachin Phartiyal, Vice President, Appliance Business – Crompton Greaves Consumer Electricals Ltd said, “With more than 3 lakh satisfied customers with Crompton Ozone Coolers running successfully for the last 8 years and Optimus Desert Coolers having the highest air delivery in theindustry, we are advancing our innovation in the air cooler category with our new range that provides innovative designs and ensures superior cooling performance to ensure sweat-free and comfortable summers!”
The Cool Breeze range of air coolers is available across the 1.5 lakh retail points of Crompton and e-commerce channels as well.
