The Business Bytes
THEBUSINESSBYTES BUREAU
MUMBAI, MARCH 29, 2025
Crompton Greaves Consumer Electricals Ltd. has expanded its Batten Lights portfolio with the launch of two innovative products — INFINIA 24W and SlimO 20W — designed to redefine home and office lighting with a blend of superior aesthetics and advanced technology.
The INFINIA 24W batten, featuring Crompton’s Pristech technology, delivers 20% extra brightness with an indirect lighting design, complemented by decorative endcaps for an elegant touch. Meanwhile, the SlimO 20W, 15% slimmer than conventional battens, offers a modern, ultra-sleek design tailored for contemporary interiors. These LED lights seamlessly combine performance and style, creating a sophisticated ambience while ensuring optimal illumination.
With lighting evolving from a functional necessity to a crucial design element, modern consumers seek solutions that enhance décor while providing superior brightness. Recognizing this shift, Crompton has introduced these stylish lighting solutions that effortlessly transform living spaces, particularly living rooms—the heart of home décor transformations. These additions exemplify Crompton’s commitment to delivering innovative products that not only illuminate but also elevate home and office aesthetics.
Commenting on the launch, Shaleen Nayak, Vice President & Business Head, Lighting, Crompton Greaves Consumer Electricals Ltd., said, “At Crompton, we recognize that lighting has evolved beyond just providing brightness to becoming a key element in home decoration and design, enhancing both the experience and personal style of the user. Our addition of the elegant INFINIA 24W and sleek SlimO 20W models to the Batten range embodies this transformation. INFINIA 24W not only provides superior illumination but also creates a glare-free, comfortable environment. Designed to elevate the ambience of any room, these stylish and efficient lighting options make every space better illuminated, whether in a home or office, ensuring both elegance and functionality.”
Both products are designed for easy installation, making it simple for homeowners to upgrade outdated fixtures with modern, energy-efficient alternatives. Available at authorized Crompton retailers nationwide and leading e-commerce platforms, these lights bring a touch of sophistication to any space.
The INFINIA 24W batten is priced at ₹975, while the SlimO 20W batten is available for ₹900.
