The Business Bytes
THEBUSINESSBYTES BUREAU
BHUBANESWAR, JANUARY 27, 2025
As winter sweeps across India, bringing both joy and a heightened risk of illnesses such as colds, coughs, and respiratory issues, Dabur Chyawanprash has stepped forward with a mission to safeguard the health of children. Leveraging its 3,000-year-old Ayurvedic legacy, Dabur Chyawanprash has launched a nationwide awareness campaign to educate underprivileged kids on boosting immunity during the season.
The campaign was launched in Bhubaneswar, where an immunity awareness session was conducted for over 250 children at Saraswati Sishu Vidya Mandir, Unit-3, Kharavela Nagar. The session emphasized the importance of building immunity to fight seasonal illnesses and highlighted simple strategies such as maintaining hygiene and following a nutritious diet. The children also received Dabur Chyawanprash as part of the initiative.
Amit Garg, Marketing Head – Health Supplements, Dabur India Ltd, shared his vision: “Dabur Chyawanprash has been dedicated to strengthening immunity for over a century. This campaign is an extension of that commitment. We aim to protect underprivileged kids from the harsh effects of the cold wave and educate them on the importance of a strong immune system. This initiative is a step towards making immunity accessible to all.”
The program also featured the participation of medical experts. Dr. Vinod Kumar Upadhyay explained:
“Seasonal changes often bring sudden temperature variations, leading to illnesses like colds, coughs, and respiratory problems. Enhancing immunity is the best defense, and Dabur Chyawanprash, with its potent blend of Rasayana herbs, is an effective solution to support overall health during these challenging times.”
To ensure maximum impact, Dabur Chyawanprash has partnered with leading NGOs across 22 cities – Bhubaneswar, Agra,Varanasi, Gorakhpur, Lucknow, Udaipur, Jaipur, Kolkata, Siliguri, Patna, Gaya, Indore, Raipur, Pune, Aurangabad, Ranchi, Bengaluru, Mumbai, Nasik, Nagpur, Gwalior and Chandigarh. The campaign will reach thousands of children, promoting awareness about immunity and distributing Dabur Chyawanprash to those in need.
