The Business Bytes
TBB BUREAU
BHUBANESWAR/NEW DELHI, SEPT 15, 2021
As part of its strategy to expand offerings in the B2C segment, Dalmia Bharat Sugar and Industries Ltd. (DBSIL) on Wednesday announced the launch of its pure, healthy and unadulterated honey under the brand name “Dalmia Utsav.” This is the company’s second retail offering after it launched packaged sugar under the same brand name in March this year.
Sourced from apiaries and beekeepers of higher reaches of North India in order to ensure quality and traceability, Dalmia Utsav honey will be available in three SKUs – 1 kg, 500 gms and 250 gms.
Produced by following strict quality benchmark NMR test, Dalmia Utsav honey is untouched by hands and contains no added sugar.
In the initial phase, the company plans to launch Dalmia Utsav honey in Delhi/NCR followed by other states in North India as well as the Eastern region. Subsequently, the company will take the product to markets in central and western India.
DBSIL has partnered with top e-Commerce platforms like Amazon, Big Basket and Flipkart; and key offline stores to sell its honey to consumers. Announcing the launch, DBSIL CEO (Consumer Business) Deepak Singhal said, “Our brand ‘Dalmia Utsav’ denotes celebration of purity. We have now extended this theme to honey, and promise to offer pure and unadulterated honey at competitive price points.” “The launch of products under Dalmia Utsav also demonstrates our strategic transition from B2B to B2C segment, where we are strengthening our portfolio for end consumers. We plan to be one of the leading players in the pure honey segment in the country,” he added.
