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Dalmia Cement launches direct-to-home App


NAGPUR, APRIL 15, 2022

In its continuous endeavour to provide customers with new and faster ways to select and purchase its product, Dalmia Cement (Bharat) Limited (DCBL), a subsidiary of Dalmia Bharat Limited, has announced the launch of its innovative consumer app – Dalmia Unload, at Nagpur in Maharashtra.

Through the launch of this direct-to-consumer app, Dalmia Cement (Bharat) Limited has shifted its product strategy to fit the evolving behavior of the buyers. Customers will now be able to directly connect with DCBL and receive better deals, faster delivery and maximum discounts. The app also ensures efficient and seamless delivery with its ‘Direct to Home’ feature.

Now small builders and independent home builders will also be able to make a better-informed decision that meets their building needs, added benefits and much-needed expert technical support.

“Our app was developed to appeal to our current as well as future customers purchasing Dalmia Cement. The innovativeness of this offering reflects our strengthened resolve towards accelerating digital transformation across the organization as we continue to see a rise in demand for our world-class products range and stellar customer service,” said Hakimuddin Ali, Executive Director, DCBL.

The app is available for free download on devices with Android and iOS platforms and boasts a number of dynamic features designed to support DCBL’s customers across India. The scalable application will enable consumers to independently purchase cement from Dalmia Cement’s wide range of offerings with ease and convenience.

“We are confident that this dynamic app will enable our buyer community to quickly and easily select products with minimum time and effort. Moreover, we see our Direct to Home delivery mechanism enhancing the customer experience, through features like scheduling, staggered scheduling for big orders, free technical van and many such customer friendly services,” Ali added.

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