The Business Bytes
THEBUSINESSBYTES BUREAU
BHUBANESWAR, JANUARY 9, 2025
Dalmia Cement (Bharat) Limited, a stalwart in the Indian cement industry, has introduced its refreshed cement portfolio under the groundbreaking ‘Roof, Column, Foundation (RCF) Expert’ brand positioning. This launch, held on Thursday across key markets, marks a significant leap in construction solutions, tailored for modern needs.
The flagship offerings, Dalmia DSP RCF Expert ++ and Dalmia Cement (DC) RCF Expert, incorporate advanced formulations and the revolutionary Nano Bonding Technology (NBT). These innovations promise enhanced strength, superior corrosion resistance, and durable constructions designed to endure the test of time. With over eight decades of legacy, Dalmia Cement continues to deliver consistent quality, making it a preferred choice for diverse construction projects.
At the heart of this new portfolio is Dalmia DSP RCF ++, the premium product, touted as the Ultimate Concrete Expert. It synergizes NBT with High Reactive Silica and Pore Reduction Technology (PRT), ensuring unparalleled strength and longevity for roofs, columns, and foundations. This comprehensive approach redefines construction standards, providing robust solutions for the evolving needs of builders.
Supporting this launch is a dedicated team of RCF advisors, who offer on-site guidance, ensuring precision and excellence in construction. The unveiling events were bolstered by Dalmia Cement’s extensive network of over 50,000 channel partners nationwide. Key dealers, contractors, and masons actively participated, underscoring the industry’s enthusiasm for innovation.
Interactive sessions and on-ground activations showcased the superior performance of the RCF Expert Range, emphasizing faster setting times, better workability, and enhanced environmental resistance—features increasingly sought by modern home builders. These events celebrated Dalmia Cement’s commitment to setting new benchmarks in strength, reliability, and performance, encapsulating the ethos “RCF Strong Toh Ghar Strong.”
In Eastern India, Dalmia Cement stands as the largest cement producer, with a robust network of over 20,126 channel partners spanning Odisha, West Bengal, Bihar, and Jharkhand. Odisha remains its largest market for DSP cement, reinforcing its position as the second-largest cement brand in the region. The company’s community engagement initiatives, focusing on sustainable livelihoods, skill development, and environmental stewardship, have further solidified its reputation as a trusted partner in India’s construction landscape.
