The Business Bytes
Bhubaneswar, May 08, 2024 (TBB Bureau): Dish TV, India’s leading DTH provider, has set a new benchmark in the entertainment realm with its groundbreaking initiative – ‘Dish TV Smart+’ services. This pioneering move promises to redefine how Indians experience entertainment by offering seamless access to TV and OTT content on any screen, anywhere, without additional costs.
The ‘Dish TV Smart+’ service, a first-of-its-kind proposition in the industry, empowers both new and existing subscribers with a myriad of entertainment options. By integrating popular OTT apps with traditional TV subscription packs, Dish TV ensures unparalleled convenience and flexibility, enabling users to customize their viewing experiences according to their preferences.
Manoj Dobhal, CEO of Dish TV India Limited, expressed his enthusiasm about the new proposition, stating, “Dish TV has always been at the forefront of transforming entertainment consumption in India. With ‘Dish TV Smart+’ services, we are not just offering a product; we’re ushering in a new era of immersive and accessible entertainment experiences.”
Acknowledging the importance of customer satisfaction, Dobhal added, “Our focus has always been on delivering value and convenience to our customers.’Dish TV Smart+’ services exemplifies this commitment by providing a holistic entertainment solution that caters to the evolving needs of modern Indian families.”
To ensure widespread awareness and adoption of this visionary proposition, Dish TV has launched a comprehensive marketing campaign across various channels, including television, digital, print, and corporate outreach. Existing subscribers will receive personalized notifications, while new customers will be targeted through TV and digital channels, amplifying the message of entertainment accessibility for all.
Sugato Banerji, Business Head of Dish TV India Ltd, emphasized the brand’s dedication to innovation and consumer-centricity, stating, “With ‘Dish TV Smart+’ services, we are leading a paradigm shift in entertainment consumption. Our multi-channel marketing approach underscores our commitment to directly engage with consumers and deliver unparalleled entertainment experiences tailored to their preferences and lifestyles.”
Dish TV’s evolution from a DTH operator to a comprehensive entertainment provider reflects its unwavering commitment to meeting the evolving demands of consumers. By prioritizing customer needs and fostering strategic collaborations, Dish TV is not just setting new standards in entertainment delivery but also paving the way for future innovations that will enhance the entertainment experience for millions across the nation.
